Today I want to give you a blueprint on how I get 300 visitors a day using Twitter. I know there’s been a lot written on this topic, but I don’t think too many sites give a step-by-step list on how market their blog. So this isn’t going to be one those overly-hyped “get THOUSANDS of visitors of day from Twitter” type of posts. Instead I’m simply going to list the steps I use to generate traffic from this social media site…
How to Get More Followers on Twitter
To have success with Twitter you need followers. That’s why I recommend a program called Tweet Attacks to automatically handle this process. A program like this helps save a lot of time as you’re building up your list of followers.
First I created a list of the “guru” Twitter accounts in the personal development, Internet marketing, and lifestyle design niches. Then I used the Tweet Attacks program to automatically add followers from these guys on a rotating basis. So on day 1 I’ll follow people from ‘Guru A,’ day 2 I’ll follow people from ‘Guru B,’ so on and so forth. I’ll go through this list of ten people and then on the eleventh day I’ll start at the top of the list again.
I built my group of followers from scratch using this method. The trick is to do it in a slow manner. I recommend you don’t follow more than 50 people a day during the first few weeks. After that, don’t follow more than 10% each day of your current following number.
Now if you don’t have money to spend here is anteresting free follow tool:
Blastfollow: This is all about following people FAST by using #hashtags. Personally I wouldn’t recommend using it too often. Maybe two times a week with cleaning up people who don’t follow back in between.
The way it works is simple. Input what hashtag you want to follow everyone from. Say #ff (Follow Friday). It tells you how many in that tag it found. (349 for #ff on a Wendsday) It will then ask for twitter name/password. Press “Blast” and BAM! It starts to follow everyone in that hashtag you aren’t following. Quick, easy, and about as discriminating as a shotgun blast to the face.
How to Unfollow People on Twitter
The trick to building a big list of followers is to the keep an even ratio of followers to following. That means you have to pretty aggressive with “unfollowing” people. Every couple of days I unfollow people who don’t follow me back. You can do this pretty easily with the Tweet Attacks program.
Now if you don’t have the funds for Tweet Attacks, you can use these tools:
Tweepi: One of my favorite unfollow tools is Tweepi. First off it is much more than just an unfollow tool. I mainly use it to unfollow, but it is great to follow also.
For following: After you get all your set up done go to “follow” you then put in @personyoulike this will give a list of everyone that follow this person. You can go through the list and check the ones that look good. Picking out people that retweet, have a good follower/followed ratio, and are active. This gets you people that are much better than a blind “follow”. On the flip side it does mean more effort and time on your part. Time is the reason why I sometimes skip this method.
For unfollowing: At the top bar click “flush. “ This generates a list of the people who you follow that do not follow you. At this point it’s a matter of going down the list and “checking” each one you want to get rid of. This is a little better than a “true” mass unfollow because you can keep following certain people even if they never follow you back. I don’t expect Tim Ferriss to suddenly follow my every word, but I want to be able to still follow his. Again going down a list and clicking each unfollow adds a little time to the process but you can still knock out 500 unfollows in 10 minutes.
If you are willing to take the time you can also search through followers to find people to unfollow. It shows the last time people were on. You can locate people who have not been on twitter for over a year (a pretty useless part of your list) and unfollow them.
Twitter Follower: This is a site made by the great John Chow. It has a list you can add your name on for more followers, but to be honest that part is pretty weak. The unfollow part is very attractive, though.
Log in. Go to the “unfollow” tab. Press unfollow. Done.
It couldn’t be simpler. Of course this unfollows EVERYONE who is not following you. There is no discrimination. Though it is much simpler I still enjoy using Tweepi a little more.
The Dreaded 2000 Follow Limit
You can build a large list quickly…up till you reach what I call the “dreaded 2000 follow limit.” This is where Twitter gets nit-picky about the followers/following ratio. So you have to stay on top of your account and make sure this ratio stays even. Otherwise Twitter will prevent from following others until you remove some of the people who aren’t following you back.
How to Market Your Blog with Twitter
I’m not particularly aggressive with my Twitter marketing. You won’t ever see an affiliate link in any of my Tweets. Really the only thing I do is link to quality content I think people would like. Here’s how it works…
First I link to posts from other blogs. This is important because you don’t want to come across as a shameless self-promoter. I get most of these links from a mastermind group that helps one another with social media marketing. In addition, I also like to link to interesting articles I know my followers would find useful. If you put all this together, I’d say I average 7 to 10 Tweets a day that point to other sites.
Next, I use the free Hoot Suite program to schedule three of my old posts each day. I do this because I honestly feel like I’ve written a lot of useful content in the last seven months. By Tweeting old posts I’m giving new followers a chance to see some of my best stuff! In fact, some of my best commentators came to this blog because of an old article I posted using this method.
In addition to scheduling old posts, I like to Tweet my “marquee posts.” Each week I’ll pick one article I’ve written during the week. This usually a massive post (like this one) that provides a lot of value to readers. What I’ll do is Tweet a link to this post once or twice each day. It’s a great way to get a little bit of extra exposure to the best stuff you’ve written.
Finally, I like to market my blog on Twitter using a bit of the “human element.” Let me explain…
…Being a Real Person on Twitter
I can admit that I haven’t always been great at using Twitter as a communication tool. I’m not one to make excuses, but it’s really hard to consistently Tweet while you’re traveling…especially when you don’t have a cell phone.
With that said, Twitter is an excellent way to become a real person to your followers. Since each Tweet is only 160 characters you don’t have to write a lot. Just quick updates about what’s going on in your life. I use a number of methods to show that I’m a real person…
First, when I was home I used to connect my Twitter account to my iPhone. Then whenever a Tweet came to mind, I’d send a quick text message to Twitter. Doing this on a regular basis was a great way to let people know what was going on in my life.
Unfortunately I don’t have working cell phone so this technique won’t work till I’m home from my travels. Now I do my best to update my Twitter account every couple of days with the places I’m visiting and what I’m doing. I know this isn’t perfect, but it’s the best I can do right now.
Next when I link to other blogs, I make sure to use the @Twitter ID for the owner of the site. This is a nice way to build a relationship since this person knows you’re posting their stuff. If you do this enough, it’s only natural they’ll want to return the favor.
Thirdly I do my best to respond to every @ that comes my way. Since I don’t check personal messages (see below) this is the way I interact with other people on Twitter.
Finally I respond to a few tweets I see from the people I follow. The problem is when you have almost 5000 followers it’s pretty hard to follow what everyone is doing.
Twitter Marketing Odds and Ends
There are a few things I recommend with Twitter:
#1- Don’t read messages- I’d like to (sarcastically) thank the Twitter guru who came up with the idea of automatic replies when you follow somebody. At this point I have over a thousand messages in my inbox that I’ll never read. Most of this is Spam that’s a pitch for a product. Bottom line is I don’t waste time looking through my emails. Yes, I might miss a message or two, but I’m not going to sacrifice a half hour each day trying to figure out which is a real message and which isn’t. I figure if someone really wants to get in touch with me they’ll either use the @ sign or send an email to the Steve Scott Site.
#2- Customize Your Twitter Template- I recommend a customized look for your Twitter profile. Usually you can find someone on Elance for $50-60 to create a nice looking template. It’s also a good idea to have the template match the style and logo of your blog. This is a great way to put a little bit of branding into your marketing efforts.
On this template you should have the URL of your blog and other important accounts like Facebook, YouTube, etc. This is a great way to do some cross-promotion between the things your followers might find interesting.
#3- Outsource the Tedious Stuff– I outsource a number of things in this process. Primarily I have my outsourcer link to posts from other sites and schedule my posts on Hoot Suite. Frankly I think it’s tedious to post links on a daily basis. By outsourcing this process I’m able to free up my time and concentrate on the important things…like writing content for this site. If you have the means, I definitely recommend hiring an outsource worker to handle the day-to-day activities.
Who to Follow on Twitter
Here’s a sneaky little trick I haven’t seen anywhere else…
Create a second Twitter account and follow the top 10 to 15 “gurus” in your niche. These should be the guys/gals with a massive list of followers and send Tweets on a regular basis. They will provide the best education you can get on how to market with Twitter.
Don’t add anyone else to this second account. You want to keep it clean so you can easily track how these gurus talk to their followers.
When following the big dogs, you want to analyze their entire marketing process. How many links are they posting? What are they saying? Do they respond to @’s? Do they link to other posts? Overall…how are they talking to their audience?
I did this awhile back and it gave me a bunch of ideas. In fact, when I end my travels in November, one of the first things I’ll do is implement the many techniques I found from this one technique. Which leads us to…
…Why This is NOT a Perfect Twitter Marketing System
Like I said in the intro, this is the system that I use. It was put into the place while I was packing my bags for Europe and it’s been teetering along during my travels. The end result is I can definitely improve upon this process. In fact I know there are areas that need to be tweaked.
This Twitter marketing plan helps me get about 300 visitors a day which is 1/3 of the total traffic to the Steve Scott Site. So it’s a crucial aspect of my overall traffic generation strategy. It’s not perfect. And it might be a little link-happy. But it does get real results.
How Do YOU Market with Twitter
Well, I’ve rambled on long enough about my Twitter marketing plan. Now it’s YOUR turn. I know a lot of readers are active members of Twitter. So now I’m asking for your help. In the comment section below, please give a few tips or tricks that you use with this site. You’ll get a nice do-follow link back to your site, plus the awesome karma of helping others succeed with their Twitter marketing…Take Action. Get Results.