As I mentioned in a post on Tuesday, I will no longer be doing the “Adonis Fridays” video series. While I feel that these clips are great for people who like to exercise, they got very little response from the regular visitors to this site.
With that said, I’m still interested in doing a regular Friday video series. Since most people spend this day looking towards the weekend, I like the idea of showing a video that teaches a quick concept rather than post a long-winded article.
When I made the announcement of this change, I received a number of great recommendations about what type of videos I should show. So, the Friday segment will now focus on Internet Marketing education. (I don’t have a catchy title for this series, but I’m sure I’ll think of something eventually.)
So here’s the first video that I found on YouTube. In this clip, you’ll learn about how to do keyword research using the free service at Google AdWords. Watch the video, then I’ll explain why this is one of the most powerful tools you’ll have in your Internet Marketing arsenal:
How To Do Keyword Research With Google Adwords Keyword Tool
Before we get started, here’s the link to the Google Adwords tool.
How to Use the Google Adwords Tool
How do you use this tool? Well, there are a number of different methods for maximizing the use of this tool:
Niche Keyword Research– The Adwords tool is great for exploring a niche and figuring out its profitability. Before I go into any niche, I make sure that there are people who are interested in this topic and then I like to know what kind of information they’re seeking.
Leveraging “Google Love” Pages– In yesterday’s post, I discussed the value of leveraging sites that Google loves. The best way to maximize the results from this technique is to target high traffic keywords. When I start into a niche, I like to use Microsoft Excel and build a list of every imaginable keyword phrase. Then I use this single document to create a number of satellite pages that all point to my opt-in page or blog.
Expanded Keyword Research– One of the ways I’m able to build a massive list of keywords is through their “related keywords” tool. In my opinion, this is one of the coolest aspects of the Google Adwords service. This is a great way to discover certain phrases you never thought people were using to seek out information.
Search Engine Optimization– Whenever I write a post for this blog, I keep the Google Adwords page open. This helps me work in a few keyword phrases. While I don’t recommend you go overboard with using keywords in your writing, I do think it’s important to include a few phrases that people would use to find topic-related information.
Just Scratching the Surface…
These are just a few ways that I personally use the Google Adwords tool. I’m sure you can probably come up with a number of different techniques that I haven’t even discussed.
My advice is to start using this free service to build keyword targeted phrases. If you do this on a regular basis, you’ll steadily increase web traffic to your online business or blog.Take Action. Get Results.