Awhile back I heard of an organization called Kars4Kids. It’s a nonprofit charity group that accepts donations of used cars to raise money for disadvantaged children. They will arrange to have your donated car towed from your property. You’ll get rid of the car that you no longer use, receive a tax write-off, and help some kids in the process.
Sounds like a decent organization, right? The description of them I just offered is quite a mouthful, though, so would you like to know how I learned about the group?
“1-877-Kaaars for Kiiiddss …. K-A-R-S Kaaars for Kiiiddss ….”
Annoying, Squeaky-Voice Kid
Imagine that little tune being sung by a squeaky-voiced child (or go to Kars 4 Kids if you’d like to hear it for yourself) and you can see why that little jingle drove me nuts every single time I heard it.
It would get stuck in my head for the rest of the day, and it would strike me at any time in any place. I’d be sitting at my desk working and catch myself humming the tune, or driving my kaaar … er, sorry, car … and wind up tapping the rhythm out on the steering wheel.
The Kars4Kids song drove me crazy to the point that I’d get mad when it was somehow stuck in my head all day.
Marketing Your Product Through Annoyance?
Annoying people to market things is … well, annoying … but it works. Plenty of companies use annoying tactics to do their marketing. Jingles, slogans, logos can all drive you nuts, but you certainly remember them. Remember the Chia Pet? I bet you can sing that song, too.
I’ve seen buildings that are painted the ugliest colors you can imagine (neon orange, hot pink) and their websites or commercials say things like “Find us in the neon orange building on Main Street!” Ugly color, sure, but I certainly remember what the place is when I pass by their outrageous building.
Caving into Annoying Marketing
Before I left for Madrid the second time around, I decided to get rid of my old Mazda instead of put it back in storage. I could have sold it and made a few bucks, but it was an old car so the effort of advertising and dealing with haggling people didn’t sound very appealing. Can you guess the first thing I thought of when I decided that selling the car wasn’t worth it?
That’s right, Kars4Kids.
You might not be willing to sing on your blog, but don’t be afraid to use kitschy logos, silly slogans, and crazy colors on your site. “Annoyance marketing” can work to your benefit. Kars4Kids’ cheesy jingle had gotten into my head and annoyed me … and their message stuck. I wound up doing just what they wanted me to do; they met their goal.Take Action. Get Results.