On Tuesday, I discussed my concept of doing a “human split-test” when it comes to hiring an outsource worker. While I covered the technique I use for finding a quality worker, I didn’t discuss why split-testing should be a vital part of your business.
So what is split-testing? Basically it’s a way to statistically measure the performance of your web page. The way that you “measure” a page is based on an action that a visitor makes. This can be anything from making a purchase to getting the person to opt-in to your email list.
Here’s an example…
In its simplest form, a split-test divides your site into two versions- Page A and Page B. Let’s say you have 1000 visitors to your opt-in page. 500 will see Page A and the other 500 will see Page B. All you do is measure which version has the most actions.
So if Page A has 200 subscriptions (40%) and Page B has 150 subscriptions (30%) then you know Page A is the clear winner. You now have statistical proof that one page produces a measurable result.
Now I’m sure this concept might seem pretty basic. With that said, you can dramatically skyrocket your online income by implementing this technique. By regularly running a split-test on your website, you’ll earn more money with the same amount of web traffic. Those small tweaks that you make on a regular basis ultimately add up to an extremely optimized, effective web page.
In my own online business, I split-test everything. This includes a number of things, specifically my lead magnet site and the sales page for my information product. I can honestly this one technique has had a huge impact on the income that I generate.
So how do you get started with split-testing? There’s an easy answer to that one. I recommend a tool called “Google Website Optimizer” which helps you quickly set up split-tests. The best part is it’s completely free!
To help you get started with this tool, I’ve included Google’s official video here:
A/B Experiments with Google Optimizer
Like I said before, split-testing is one of the quickest ways to increase the conversions that you’re getting from your web traffic. I urge you to implement this technique on any sales or opt-in page that you have in your online business.Take Action. Get Results.