In the last update of the Go Large Project, I described the importance of list segmentation.
Specifically I talked about why you should offer multiple lead magnets on your MWR Blog.
After I published this post, I had a few people ask how to promote these different free reports.
So today I thought we’d talk about the specific technique I use to turn each blog post into an advertisement for your lead magnet. (If you want to know more about blogging, then check out this post on WordPress website basics.)
NOT for an Authority Blog
Before we jump in, I think it’s important to clarify something.
What I’m about to discuss shouldn’t be used on an authority blog. What’s an authority blog? A good example is this site; or any other other blog you read on a regular basis. Basically it’s a site that focuses on getting repeat traffic and readers.
The following technique should only be used on what I call a MWR Blog. This is a type of site that focuses on turning search engine traffic into subscribers and subscribers into affiliate sales. To be brutally honest, I could care less if a person comes back to my MWR Blog. I make sure the content is good. But ultimately my only concern to get people to go to a squeeze page and subscribe to the newsletter.
How to Turn Each Post into an Advertisement
I follow a simple formula for each MWR Blog post:
Step 1: Make all Links “No-Follow”
I’m no search-engine expert; but I don’t think it’s a good idea to have 5 or more links going to the same web page within each post. That’s why I make all the links “no-follow.” This isn’t too hard to do. Just add rel=”nofollow” to every hyperlink. Here’s how it would look:
<a rel=”nofollow” href=”http://www.yourweblink.com”>Your Anchor Text</a>
Do this for every link that you don’t want to pass link juice to a web page. In our case these are the links that go to the opt-in form.
Step 2: Make Each Image a Link
For some reason, people love clicking on images. So use this knowledge to your advantage. On my MWR Blog, each post has a main image and an eCover at the bottom of the article (see step 4.) Both of these have a link that directs to the opt-in form.
Step 3: Mention the Free Report
I like to mention the free report in the first few paragraphs of the article. Then I’ll link to it in the middle. If it’s a longer article (700+ words) I’ll include another link to it somewhere in the body.
How I mention the free report depends on the article. Most of the time I’ll simply describe the benefit the reader receives by reading it. I’ll tell them what skill/knowledge they’ll get and include a blurb like “Click this link for more information.” It may not be subtle; but it’s still pretty effective.
Step 4: Use a Signature File
At the end of every article is a footer that advertises the free report. This usually includes an eCover image, the title of the report, and a quick benefit the reader will receive by clicking the link.
I use the Add Signature Plugin to include this footer advertisement. You have two options with this tool:
- Automatically add a signature file to each post. For instance, you can see how I do this with the picture and signature at the end of every post.
- Manually insert the signature file at the end of each post. This is done by including this token: <!– ddsig –>
My advice is to use the manual feature.
Because with this plugin you have the option to use seven different signature file options:
This means you the option of advertising seven different lead magnets throughout your articles. You can easily tailor a free report based on the category of the content. As an example a person reading about six-pack abs would see an advertisement for a free report on six-pack abs.
Early Results of the MWR Blog
As they say; “the proof is in the pudding.” Using this technique we’ve managed to get almost a 10% subscription rate on the total traffic to our blog.
Yesterday we had 463 total visitors to the site:
From this traffic we had 39 subscriptions to the two opt-in forms we’ve currently set up:
That’s about 8% of the total traffic. To be honest, this is a lower percentage than what I’ve seen in the last week. Sometimes we’ve managed to convert over 10% of the search engine traffic.
My point is we’ve just started this site and we’re getting an average of FORTY subscribers. In my opinion, this shows the effectiveness of the advertising technique I just described.
Overall, it’s not too hard to turn web traffic into subscribers. You just need to blend the right kind of offer with the content that people are reading. So if you’re looking to increase your affiliate income, I recommend using the technique I just described.Take Action. Get Results.