The “Info Income Coaching Class” is no longer available. It’s now being turned into a full-length eBook and course. I’m now offering a deep discount on this material once it’s released in March 1st, 2011.
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Alright, class begins! I’ve read the four articles, so this is the second part of my homework, hehe. My primary presence on the net is my blog. My original strategy was to make myself an authority of sorts in the topics I handle (fitness, health, and the martial arts) and use that leverage to one day sell an information product.
This is all basic stuff that you cover within the four articles, but my problem is that, in order to become an authority via a blog, you have to post very frequently (at least once a day, which I’m steadily working myself up to via better scheduling and so on). My concern is that by the time I’ve ironed out exactly what specific topic/s my product/s will solve, I might have already given out most of my knowledge for free, making my product/s unnecessary and / or outdated. Any advice to avoid this or turn this into a strength somehow?
Thanks, Steve!
.-= Noel´s last blog ..UFC 116 REVIEW PART TWO- LEBEN VS AKIYAMA =-.
Trust me Noel… People want convenience. Even if your site is filled with stuff that could be in an information product, they will STILL buy it. People like step-by-step blueprints…so you could easily take a bunch of content from your site, add a few things and turn it into a product.
In other words, don’t be afraid to give away your best stuff on your blog. This will definitely entice people to buy more of what you have to offer.
That’s great to hear, Steve! That’s pretty much squashed one of my largest blog-related worries. Can’t wait for the rest of this class!
.-= Noel´s last blog ..MEDITATION AND THE KARATE KID =-.
Great to hear that it helped… I just put the finishing touches on the next class. It’ll come out early Wednesday morning. Hope you like it!
Being honest here- I haven’t read the four posts yet, but I’ve added them to my to-read list. I’m definitely looking for strategies to increase my earning power and find new sources of passive income, so I’m planning to check out your advice. Thanks!
.-= ShortHairDiva´s last blog ..Tampa Social Media Day =-.
No problem… For you, I would definitely recommend creating some sort of “how to” course on how to become a freelance writer. I know there’s a bunch of similar stuff out there, but I could easily see you create something that stands out from the “me too” products.
Steve,
My biggest challenge at the moment is narrowing down the broad ideas I have to a focused niche idea and knowing which information to trust. There are so many “keyword research” tools, but they often differ so widely in their analysis it all just seems insane.
What I really want to know is where to find reliable information for helping to choose subject matter that goes beyond keywords and search counts.
Ideas for testing the viability of an info product or niche before going ahead and creating the product would also be useful.
.-= Gail´s last blog ..The ideas file- the electronic equivalent of a jotter =-.
Gail– All of these are excellent questions. In fact, some of them are extremely important to the process of finding something people will buy. I’ll be sure to do my best cover all of them!
Sorry about being late for class Steve! 🙂
I read the four articles and you’re right, you could probably easily write double (or double-double!) the amount on the topics you brought up.
I think my biggest obstacle is choosing an method for making money online and sticking to it. I currently have everything I need to “make the leap” into higher profits from online activities, but I’m not sure where I should focus my time.
After much thought and research I figured I should find an affiliate product to market and learn what it takes to make a sale. I wasn’t too concerned about what the product was. I just wanted to TAKE ACTION! That’s what lead me to your product. I setup a basic site (using what you gave me), got the autoresponder setup and ran a PPC campaign with the free advertising credits.
After a week of messing around with that I thought PPC might not be the way for me to go (do to lack of skill and the competition). Then I decided I should learn free methods for generating traffic (article submission, etc.) THEN I thought to myself… Should I find a different product to try this on?
Anyhow, I moved 2 weeks ago and things have finally gotten settled to the point where I can pick up from where I left off.
I guess I might not have answered your question… I guess what’s holding me back from creating an info product is… Just doing it! Products I would like to make are:
Chinese Language Learning
Taichi Pushhands Instruction
I guess my fear is working on something and then not being able to sell it.
There. 🙂
.-= miltownkid´s last blog ..Back In Milwaukee – Back To Getting Organized =-.
Great to see you over here!
Trust me, I know how frustrating PPC can be. I’ve tried it dozens of times and have never managed to make it work for me- Even with my own product. Honestly, I prefer free traffic. If done correctly, you can build up a massive amount of people seeing your affiliate offer.
I would definitely look into both of these product ideas. The trick is to figure out if people are actually LOOKING for this kind of information before taking the time to create something.
Anyway, be sure to take a look at the next part of this series which I released yesterday.
I’m late to the game, but this course looks real interesting, and exactly the sort of thing I need to get my butt in gear. I’m going to add these articles to my reading list for the weekend and get a move on things.
Thanks James, glad you will find them useful! It is definitely good to get an info product under your belt. Even if it is just something to use as a lead magnet, rather than a product to sell.
Thanks for dropping by and commenting. 🙂 It always means a lot!
In a word, procrastination. The articles were great, I am heading to the next class. Sorry for being tardy!
LOL, no worries, class is ALWAYS in session. I hope you get some good info into these. I have put a fair amount of thought into this series and I think it lays out a pretty decent ‘cradle to grave plan”. At least I hope so.
My biggest problem is not sure what information my readers are willing to buy. I have an idea but I am not sure that I have enough information to create an ebook that readers will purchase.
Well, that can certainly be an issue. It is important to promote value to your readers. One idea is to keep learning and writing your ebook as you go. Since you may not yet be an “expert” aim to make your first ebook a free product. There are ways to make some money off of this (though not a ton of $$) mainly these can be really useful as ways to get people to sign up.
If you keep reading this site you will find out how I feel about making a mailing list -it is essential- Quality information is pretty important. If you know enough about a niche though to feel comfortable enough to “blog” about it, you should have enough information (with perhaps a little research) to make -at least- a free ebook that would provide value to readers.
Good luck Jennifer