For the last few weeks, I’ve been trying to come up with a general theme for this site. If you’ve read some of my posts then you’ve seen that I talk about a wide variety of subjects. Like personal growth, lifestyle design, and online business success.
The problem I’m having is this… In my head, these are all related to one another. But to the outside observer, I feel like these general topics might seem unrelated. In fact, some of them could appear to be completely contradictory.
Now in a few recent posts, I described how I earn a passive income with affiliate marketing and creating information products. The reason I feel like these are related to lifestyle design and personal growth is because both of these income streams allow me to have the flexibility to live my life on my terms.
What’s really troubling me is I worry about…
…Becoming Another Cheesy “Internet Marketing Guru”
We’ve all seen someone like this. He (or she) talks about how they make all this money through their “super-nuclear cash profit-pulling machine.” And for the low, low cost of $99.97, they’ll provide everything you need to know about making millions of dollars.
People like this fill their site up with lots of cool graphs about all the money they make without working that hard. They make all sorts of lofty claims about the life you could be living. And you can’t help but feel like anything is possible.
What really fills me with anxiety is I could become one of these “cheesy Internet Marketers.” Sure, I make a full-time income from my online business, but I don’t want to send the message that it’s easy or that I spend all of my time sipping Mojito’s, tanning on a warm exotic beach.
So I would love to release a series of information products about Internet Marketing, but I don’t want to go down that slippery slope of pitching stuff that fills people’s heads with foolish dreams.
So getting back to my dilemma… For the last month, I’ve been wracking my brain trying to come up with a general way to present my ‘online business philosophy.’
When I journaled my thoughts about Internet Marketing, I came up with two primary principles:
- I believe in systems
- I believe in results
And when I put these two concepts together I can come up with a handy little affirmation statement:
“I make information products that help people create results-based systems for their online business.”
As you can see this quite a mouthful! I’m sure if I said it, ten times really fast, it would be a major tongue-twister. So to make this easier, I recently came across an excellent term that pretty much describes what I want to do…
The Concept of “Internet Marketing Hacking”
I’m sure you’ve heard the term Internet Marketing. But what is “hacking?” Well here’s the generic definition from Wikipedia:
Hacking refers to the re-configuring or re-programming of a system to function in ways not facilitated by the owner, administrator, or designer. The term(s) have several related meanings in the technology and computer science fields, wherein a “hack” may refer to a clever or quick fix to a computer program problem, or to what may be perceived to be a clumsy or inelegant (but usually relatively quick) solution to a problem.
In essence, what I want to do is help people create a successful online business that’s based on a proven system. I don’t want to become a cheesy Internet Marketing guru. Instead, I aspire to become someone who releases a series of smaller information products which each solve a very specific problem.
Putting it all together, I one day hope to be the “go-to guy” for Internet Marketing Hacking!
What this means is I hope to provide a series of short-cuts and breakthroughs that will teach you how to run an online business in an efficient manner where you’re maximizing the results you get.
In addition, I hope to take this concept one step further and use it to create a series of products about “lifestyle hacking” (I know…this has already been done) and “travel hacking.” Ultimately I want to create a mini-empire writing about the stuff that’s made a huge difference in my life.
My “Internet Marketing Hacking” Product Ideas
So what’s next?
Well, my journal has about 100+ product ideas for an information product. What I’m struggling with is figuring out what to first create. Like I said, I want to come up with something that’ll have an immediate impact on a person’s online business.
My current thought process is this…
In the last few days, I’ve submitted a few articles to EzineArticles.com which have received over a 40% click-thru rate (CTR). (If you’ve ever done article marketing, then you know how hard it is to get more than a 10% CTR.)
I’m thinking about spending the next few months experimenting with this technique and coming up with a step-by-step system for article marketing. I would like to create a product that’s not filled with fluff. But instead provides instant results for anyone who purchases it.
My question is this… Let’s say you’re a potential customer of mine.
Which would YOU be more interested in:
A massive product that covers a topic like affiliate marketing or a smaller, low-priced report that immediately fixes a problem that you’re experiencing?
Please comment below…Take Action. Get Results.