A few years ago I learned about something called Most Wanted Response, or MWR for short. It’s a pretty simple concept but it packs a lot of punch. If you want to live the internet lifestyle and blog for a living, you’ve got to treat your site like a business. That’s why you need to do things in a way that will generate the response you want readers to take whenever you decide to design a new website or start a new blog.
A lot of people out there make the mistake of having a site that looks nice enough but doesn’t have much purpose—as if the blogger is trying a little bit of everything all at once, hoping that something will work out. If you want to become a successful entrepreneur, you can’t just cross your fingers and hope for the best. You need to know your MWR.
Three Common Most Wanted Response Scenarios
#1 Affiliate Marketing MWR. The MWR of affiliate marketing is making a sale.
I receive a lot of emails from readers asking me to tell them what they’re doing wrong, so let me give you a common scenario. A mistake that most new affiliate marketers make is promoting products in a careless, happy-go-lucky style. They usually write a blog post about a product, toss in an image or two and write a quick review … then wonder why no one’s buying what they’re promoting.
Your goal is to make a sale, so you need to bring readers to a page where they have no choice but to click on your affiliate link. Create a basic HTML page that matches the overall look of your site, and make your affiliate recommendation. Don’t place links to any other sites in that blog post unless it will increase your chance of making a sale. You don’t want to drive your readers elsewhere.
#2 List Building MWR. The MWR of list building is getting subscriptions.
An email list makes growing a successful affiliate marketing business a whole lot easier because it increases your chances of succeeding when you’re selling products. List building is not as hard as some people think it is. Those people are usually doing things wrong.
A great way to gain subscriptions and build your email list is with effective opt-in boxes. They’re an easy way to gather email addresses. You can offer your visitors something that they value—a free newsletter, or an informative report or ebook—in exchange for their email address.
Make sure that you really give people what you promised, and be sure to provide your “freebie” in an easy-to-access format, such as a PDF. You don’t want to tick off your prospective customers by giving them the wrong item, especially if it’s one they can’t even open.
#3 Blogging MWR. The MWR of blogging is building readership.
You want to do everything you can to increase your number of readers and keep them coming back for more. Provide valuable blog posts and interact with your readers by responding to their comments and emails. Show them you care.
By helping your readers solve problems and taking the time to show you care about them, you’ll create a group of loyal followers, who will reward you back by purchasing your product recommendations.
Don’t Get Sidetracked. Remember Your MWR!
Whenever you decide to create a new site (or work on any other business-related project) doesn’t get sidetracked. Getting sidetracked online is incredibly easy, but your time is valuable, so why waste it?
Always remember your MWR. If you aren’t getting the response you want, tweak things and make improvements—ask your readers what they’d like to see on your site. Offer new ebooks or reports. Figure out what you’re doing wrong and make improvements!Take Action. Get Results.