Today I’d like to start a new series that’ll occur on a regular basis – “Letters to Steve.” Here I’ll answer questions I get from your fellow readers. If you’re interested in participating, feel free to send an email to stevescottsite[at]gmail[dot]com.
In this post, I’m going to answer three questions about blogging that David from Deeper Success recently sent me:
I’ve been highly impressed by your blogging website, in particular your ability to write quality posts on a daily basis.
While I’d like to ask many, many questions, I’ll cut it down to the most important ones to me because I’d assume you’re a busy guy.
1) How do you write quality posts on a daily basis?
I run a website and found writing quality posts may take 1-hr, and I couldn’t find enough ideas so I fell back to writing once every 3/4 days.
2) What are your traffic numbers?
You don’t have to answer this one if you don’t want to, but I’m highly curious as to how high it would be considering your dedicated and seemingly successful approach. You’ve also only have your blog 10-months, which would also make these numbers interesting.
3) For those starting out in blogging, what are the most important tasks in building a high-traffic and high-profit website?
I want to take a similar path to you. 🙂
Once again Steve, congratulations on making a professional and successful website. I wish you the greatest success in the future!
Thanks again for taking the time to write. I’ll do my best to provide a detailed answer to all three of your questions. But I do have to warn you that I’m going to ask you to do a little bit of homework after reading this email. Hope you don’t mind…
#1- How do I write quality posts on a regular basis?
You’re definitely right that it takes an hour to create a quality post. In fact, some of my posts take up to 4 or 5 hours to create. There are a few ways I’m able to do this:
The first is I outsource some of the articles posted on this site – At least one or two per week. These come from people I completely trust to create quality content. Plus the writers know me pretty well and can create content from my perspective, which is very important if you’re running a small, personal blog. If you’re interested in learning more about outsourcing then I’d recommend reading these posts:
- 5 benefits of outsourcing your online business
- 8 tips for hiring the perfect outsource worker
- A tale of two outsourcers
- Three outsource workers I recommend
- The Delicate Balance of Outsourcing a Project
Next, I’m a firm believer in the power of an idea book. Get a small notebook and carry it everywhere you go. You’d be surprised at how many excellent blog post ideas pop up when you’re doing something else. The key is to write down everything. Don’t censure yourself…just put your ideas on paper before losing them.
Finally I’ve saved the best for last. My favorite tool is a publishing schedule. This is used to plan my writing for the next couple of weeks. I typically get a rough idea of a post two weeks before it’s published. That way I have time to contemplate and think of stuff to add to while I’m doing other activities.
A lot of bloggers have problems with content creation because they wait till the last minute to think of an article topic – Or even worse, they only write when they’re in the mood. Blogging should be treated like a business. And like you would with a business, you need to create a strategy for success.
Using the three ideas I just listed will help you get a virtual avalanche of blogging ideas. Now if you want to know more about this subject, then I definitely recommend reviewing my post on how to improve your writing skills. Specifically I go into great detail about different techniques I use to create content on a daily basis.
#2- What are Your Traffic Numbers?
I get an average of 900 visitors a day. (Here’s a screenshot of my most recent traffic numbers) Right now, we’re around a 70,000th ranking on Alexa which puts this site in the top 1% of all blogs.
With that said, I think this number can easily be tripled. There are a number of proven traffic techniques that I haven’t had time to do. During the next six months I’ll be implementing these strategies which will hopefully skyrocket my blog traffic – More on this later.
#3-For those starting out in blogging, what are the most important tasks in building a high-traffic and high-profit website?
This is a tough one to answer because I could think of hundreds of different responses. So I’ll list the top techniques for each questions:
For a high-profit website I’d say the secret is readership. Not only do you need to build up a list of loyal followers you should also focus on creating a highly responsive email list. While I haven’t achieved ‘blogging success’ as of yet, my experience in other Internet marketing businesses has taught me the importance of a large email marketing list. No matter what – Get people’s contact information.
Once you have a list of loyal subscribers, it’s easy to make money by recommending affiliate products or your own eBooks. Customers like to buy from people they trust. With an email list you can build trust while helping them with their problems. Then if you happen to promote something that makes you money, people will buy from you because they’ve learned to trust your recommendations.
For a high-traffic website the first thing I’d recommend is creating top-notch content. There’s a lot of noise in the blogging business. Your goal is to stand out from the crowd by posting articles that provide lots of value. I’ve learned the key to blogging success is to give people lots of free value so they’ll keep coming back for more.
Once you have great content, there are a lot of different techniques you can use to increase traffic. The following are some methods I’ve used to get to my present traffic levels:
- Commenting on 20 Blogs a Day
- Guest Posting
- Search Engine Optimization
- Linking to Other Quality Sites
- Email marketing
Each of these techniques requires an in-depth explanation. The good news is I’m starting a series about “how to increase traffic to your blog” on November 17th. This will give a step-by-step blueprint on how to skyrocket traffic to any quality site. So have a little patience and you’ll receive a lot of information on getting more visitors to your blog.
Well David, I hope these successfully answered your questions. Thanks for taking the time to write in. Be sure to drop me a line and let me know how things are coming along…
Steve’s Parting Thoughts…
Well that’s my response to David’s three blogging questions. Feel free to send your questions to stevescottsite[at]gmail[dot]com. I can’t guarantee that I’ll get to them all, but maybe your question will end up in the next edition of Letters to Steve.Take Action. Get Results.