How to Make Money with Amazon Kindle Books

Amazon Kindle LogoRecently, I heard a great quote:

“ is teaching people to buy a lot of little things.”

This is a great statement because it emphasizes how we’re witnessing the death throes of the traditional eBook. With Kindle books, provides people with instant access to downloadable information. So it’s getting harder and harder to charge premium prices for eBooks.

At first, I was disturbed by this emerging trend. But now I realize there is a completely untapped market for anyone to make money with Amazon Kindle books.

Two weeks ago, I jumped into the Kindle market with my book: How to Make Extra Money Fast on Your Computer: 55 Legitimate Ideas for Making Money from Home that Work in 2012

What I discovered is it’s really easy to make a Kindle book. The trick is to do it in a way that leads to long-term income. In this post, I’ll go over my experiences with publishing on Amazon. Plus I’ll detail a few strategies I’m personally implementing that will (hopefully) maximize the income potential from this business model…

The Mathematics of Creating a Kindle Book

Let’s start by talking about my total investment for publishing on Amazon. Here’s how it breaks down:

  • $75 to a writer to collect, format, and edit the content. (More on this later.)
  • $22 to a designer to create a flat eCover image.
  • 8 hours of my personal time to change a few links; do a final edit, and format the Kindle book.

So overall I spent a day’s work and almost a hundred dollars to make a Kindle book.  That’s a small investment considering this book has the potential to generate income for many years.  Pretty awesome, right?

Get Started by Doing Keyword Research

Personally, I think the success of your Kindle book depends on keyword research. We all understand the importance of optimizing a website for certain keyword phrases. You can take this strategy and apply it to publishing an Amazon Kindle book.

There are two important rules to remember:

  1. Google LOVES Amazon pages and gives them preferential ranking
  2. Amazon is a search engine that is used by BUYERS

Seriously, these two statements are the most important things you should know about Kindle publishing. Keep them in mind and you’ll be one step closer to making money with a book on Amazon.

Case in point… My product content came from a series of old posts on generating online income. So I started by doing basic research using the Google Keyword tool. After five minutes, I found that these phrases had a lot of searches:

Keyword Research for an Amazon Kindle BookLet’s recap the demand for these keywords:

  • How to Make Extra Money: 9,900 exact searches
  • How to Make Money Fast: 49,900 exact searches
  • Make Money Using Your Computer: 320 exact searches
  • How to Make Extra Money Fast: 480 exact searches

Those are just the exact searches. Include the broad searches and we’re talking about more than 500,000 requests for information related to making money online.

Now, here’s where things get interesting… Like I said Google loves Amazon products. With a little bit of backlinking, you can get a Kindle book to show up in their organic results.  As an example, I’m already ranking #10 for the phrase how to make extra money fast:Google Search Results for KeywordI’ll admit 480 exact searches won’t make me ‘Oprah rich.’  But this result is after one week. Give me a few months and I’ll rank high for this phrase and the larger demand keywords like how to make extra money and how to make money fast.

In addition, Amazon has a vast search engine used by book buyers.  Their results are largely determined by reviews and overall sales.  Get enough people to buy your Kindle book and you’ll rank high for top-quality keywords.  For instance, I’m already ranked #9 in their books section for the phrase how to make money fast:

Internal Search Results for Amazon.comUnfortunately, there is no way to track keyword research in  So it’s hard to get an exact number of keyword searches people do on this site.  But I’d estimate there is at least a couple thousand searches every month for make money keywords.

Imagine having 1000’s of people searching for YOUR book topic and easily finding it on Now you can see why it’s important to do keyword research.

How to Write a Kindle Book

Running an Internet business is all about leveraging your time and assets. You don’t have to reinvent the wheel with every new project.  In fact, one thing I recommend is to package some of your best content and put it into Amazon Kindle format.

Awhile back, I wrote a series of posts about different ways to generate income. I feel these posts made a great topic for a Kindle book because they’re designed for people who want to make money but don’t know how to get started.

So instead of writing a Kindle book, I paid $75 to a writer to collect my old blog posts and reformat them into a small report.  Then I spent a whole day doing additional research, updating the content, and creating special links for readers.

The end result is I “wrote” a Kindle book in under a week.

My advice is don’t get bogged down in the writing aspect for your first Kindle book. Instead, use great content you’ve already created.  Find a major keyword in your niche. Then add articles or posts that tightly relate to this topic. You’d be surprised at how quickly you put together a product for Amazon.

Later on, you can write an in-depth book with 100% unique content.  But I think it’s more important to learn about the process of publishing on Amazon instead of worrying about writing creating a whole new product.

How to Create an Amazon Book – Formatting & Submitting

I’m pretty much a techno-dunce when it comes to a lot of things online. So I found the whole process of Kindle publishing to be very simple to follow.

Amazon makes it easy by offering a detailed series of articles about formatting and publishing a Kindle book. Read over these articles and you’ll discover that anyone can create a Kindle book. You can easily do this in less than 24 hours.

But there are a few things I’d like to mention…

#1. You should write the book in DOC (or .doc) format. Not RTF (.rtf) or DOCX (.docx) formats. These do not work properly when published to a Kindle. Once the book has been formatted, it should be saved as a Web Page, Filtered (*HTM & *HTML) format.

#2. You should use page breaks at the start of each chapter or section. This prevents the text from running together and makes your book easier to read.

#3. You should avoid bullet points, headers, footers, and special fonts. You can use italics, bolding, and indentations. Frankly, I hate the fact that they don’t allow bullet points because the text doesn’t look right without them.  Hopefully this will change in the future.

#4. You should spell and grammar check the book. Double, triple, even quadruple check your Kindle book. I made a huge mistake by not doing this with my first published version. So I had to go back and change a few grammatical errors/word omissions I initially missed.

I recommend you complete the Kindle book and then wait a day before doing a final review. This will give you a chance to look at it with a fresh perspective.

#5. You should use an attractive eCover. This is the same thing you’d do with an information product. Spend a few dollars and have a professional designer create an image that stands out.

And I’ve made it easy for you… Here is a list of the best Fiverr gigs for designing Kindle eCovers.

Like I said, it’s not hard to make a Kindle Book. Just use the links I’ve provided in this section and you’ll be good to go!

How to Make Money with Amazon Kindle Books

The payout for a Kindle download is pretty low.  Basically you get two options – A 35% or 70% royalty on the price of the book.  There are a lot of factors when it comes to the payment you receive from That’s why I recommend you review their pricing page.

Really you’ll only make a dollar or two per sale of your book.  Perhaps this adds up over time. But…I think there are three ways you can really monetize an Amazon book:

#1. Turn Readers into Email Subscribers: People that buy Kindle books are customers. And without a doubt, customers are the best type of list subscribers.  That’s why you should offer a “bonus gift” at the start and end of every Kindle book.

This bonus gift should lead to a free report that’s related to the topic in your Kindle book. As an example, I offer a free copy of my “Income Trilogy” report and a spot on my early-bird list for the 111 Affiliate Marketing Tips report I’m launching in two weeks:

Free Gift for Kindle Customers The key here is to offer additional value to what’s published in the book .  This will give readers an incentive to check out your personal brand and join your email list.

#2. Link to Money Pages: A “Money Page” is any spot on your blog that gives additional content, while also recommending an income-generating offer.  So another way you can make money with a Kindle book is to provide a link to a page filled with relevant content.

For instance, anyone who wants to make money online might be interested in starting a website.  So in the beginning of the book I reference a page where people can learn about setting up a website:

How to Start a WebsiteOn this page is a very light recommendation of a web hosting package.  In theory, I can generate additional income simply by sending readers to a spot where they learn how to set-up a website.

#3. Use Affiliate Links: The final way to make money with an Amazon book is to include affiliate links to related products.  Now I recommend you be very careful with this technique.  Include too many self-serving links and people will crucify you with bad reviews.

Just look at what happened to one author:

Amazon Kindle Reviews

Be straight-forward with readers.  Tell them when something is an affiliate link.  This *should* prevent a lot of bad reviews that many authors get with their Kindle book.

Create Backlinks to Your Amazon Page

Like I said, I think the key to making money with Kindle books is to rank in Google for high demand keywords.  Amazon already gets a lot of link love from this search engine.  But you also need to add extra link juice to improve your rankings.  That’s why it’s important to create backlinks to your Amazon page.

Unfortunately, my favorite backlinking tool Build My Rank does not accept Amazon sites.  So I’ve had to get creative with how I link to my Amazon page.  What I do know is Amazon gets thousands of backlinks on a daily basis.  So it’s pretty safe to be aggressive with your linking strategy.

As an example, I’m currently using these two vendors to do a few ninja backlinking campaigns to my Amazon page:

Both of these people provide reputable backlinking services.  Only time will tell if they will help my Amazon page increase its Google ranking.  Probably, I’ll do a follow-up post to this article and talk about the results I get from these services.

Bottom line is you should do some sort of backlinking to an Amazon page.  Google loves Amazon pages.  So even a little push will send your Kindle listing to the top of the search engine listings.

Final Thoughts on How to Make Money with Amazon

So far, I’ve enjoyed my experience with self-publishing on Amazon.  I’m amazed at the simplicity of the entire process.  Now I’m kicking myself for not getting started sooner.

Right now, I’m creating a strategy where I’ll release a new Kindle book every month or so.  Hopefully in a year’s time I’ll have a catalog of Kindle books that each make a little bit of money, while pushing people to check out my personal brand.

Don’t have a Kindle book already?  I recommend you get started right away.  Just take some of your best content and turn it into a simple-to-follow report.  Before you know it, you’ll have a book that reaches an audience that can’t be found through traditional means like blogging.

Good luck!

Take Action. Get Results.

88 thoughts on “How to Make Money with Amazon Kindle Books”

  1. Steve, I’m glad your covering this topic because Kindle is HUGE right now. I have one book published (actually more of a tiny pamphlet) that is not doing well. That’s ok though because my blog is still small and with only one book up I doubt I’m getting that much exposure. Once I get my second book (one that is more substantial than a little pamphlet) I hope to see some better results. I’ll remember to do keyword research for the second book.

    One thing I will say is that I hope you didn’t enroll your book in KDP Select. I hear that Amazon won’t allow you to even post excerpts for Select books, and of course if your book is a collection of some of your older posts it’s going to have excerpts all over the place.

    • Daniel,

      I totally agree. I am slowly coming to the realization that Kindle ebooks really could be the next big thing. Like any advance, people that do not get on board early will either fail in the long run, or have to rush to catch up.

      I am sure it will take us all a while to perfect the system, but it is important that we all take the time to try.

      Thanks for the heads up on KDP Select. I think you are right and that should be something to avoid. There is a fair bit of rewriting…but still, as you sais there will be large chunks that could be found online.

    • I think it really could be the next big thing. Perhaps it is my overly optimistic nature, but you might want to give it a look (as time permits) James. Thanks for dropping by and commenting.

  2. It is a good idea to build a buyer list on amazon by offering them some bonus. KDP is certainly a great advantage for us to tap on while it is still free to use. It will be one of the new projects for me in 2012.

    • Hopefully it stays free! But yeah, I really think that it is something we should all start dipping our toes into. KDP seems to me to be the wave of the future. Hopefully I will have some great results to really show off the potential! 😉

      Thanks for dropping by and commenting Ming!

  3. Thanks Steve for reaffirming my decision to try out Kindle publishing. I hear a lot about it these days so yeah… I will give it a go and let you know how I get on. Take care and thanks.

  4. Very interesting post, Steve.
    How long more or less do you think a Kindle book should be? I know there are people selling short reports and people writing longer fiction stories, but in your case, how many words, aprox. does it have?

    • From what I have seen, they run the gamut. Now I know you deliver quality…but I think the key is actually delivering what you offer.

      I know I got one kindle “ebook” once that wasn’t even what I would call an article, being only about 800 words. But I have also seen and gotten a few that were quite robust.

      I am by no means an expert, but I think a good range probably above 4000 words. But what really matters is that you deliver what you promise. (at least the way I see it) Amazon is a pretty fair system, you burn a few people and they WILL take the time to leave you some nasty reviews. If it can be done in 2000 words fine… it if takes 50,000, then that is what it takes.

      but to answer you question…my ebook is 13,000 words

  5. Steve,

    This is very interesting – indeed!

    Do you know what is the best way to convert your existing PDF e-books to Kindle? I tried one converter, but the result weren’t really convincing (special mark-up is required?)

    The reason I’m asking that it would be convenient to read my purchased e-books through Kindle rather than printing them to paper.


  6. Hello Steve, great really interesting post. I have a number of questions. I apologise if I have missed their answers in the article.

    How many words does your Kindle book have?
    How much does it sell for? (I don’t get the price on Amazon because I don’t have a Kindle)
    Where did you get your editor for $75 from? oDesk, Elance?

    Hope you’re well, Steve.

    • Rob thanks for the questions,
      here goes:

      My ebook is 13,000 words
      It sells for $2.99 (of which I get 70% Amazon 30%)
      Elance is my default for things like this, mainly because I have always used elance (not saying oDesk couldn’t be better)

      I am surprised that it wouldn’t show you a price, though. Even without having a kindle there are thousand of ways to read kindle books. (cell phone and Ipad apps, desktop/laptop apps etc.) Maybe when you “sign up” with amazon for ANY of those it will give you the option.

      • Actually I was logged in to at the time but I’m in the UK so there is a button where the price should be that says: “Kindle titles are available for UK customers on Continue shopping on the Kindle Store at”

        And then when you click that you are taken through to the main page of the Kindle store! Really surprising that Amazon can’t link you through to the same product from country to country!

        Anyway, if you search for it at then you can see the price £1.95 GBP.

        Sorry, can I ask another question? Which gig do you use with salmanaslam on Fiverr?

        Thanks again, Steve, this has really got me interested. Again!

  7. Steve

    Cool and interesting post! I have a couple of extra ninja tactics for you….they are ‘private’ though, so I’ll have to email you!

    I know it’s early days, but have you tracked any results in getting buyers of the book on Amazon to take any of the ‘upsell’ actions you list in the article? Or are all the buyers more likely to be people who are already fans of Steve Scott Site?


    • Hey Paul…I’d appreciate any ninja tactics you can recommend. Look forward to your email 🙂

      Right now, the only thing I’m tracking is the subscribers. Once I finish my new lead magnet, I’m going to set up a distinct squeeze page for each source of traffic. That way I can ‘tag’ each person and see how they respond to different email campaigns.

      I think most of my buyers are readers of the site. I think in a month, I’ll have a better idea of which customers are really coming from Amazon listings.

    • Don’t do that Paul. If something is private, just email it — period. Why tell everyone else that you’re not going to share something?

      • Andy

        You’re right (in principle). Apologies. The circumstances here were that i was browsing on my iPad and I don’t have email on my iPad. Plus I was out – so I kind of posted as the virtual equivalent of a reminder. So if I forgot to email Steve he would email me.


  8. I’ve published a Kindle book but it’s not in a hugely profitable area and has only sold a few copies – still as you say the first book is often about learning the process, and like you I repackaged existing content on my site and added some extra info. Kindle publishing seems to be the way to go for both fiction and non-fiction writers.

    • Andy,

      Yeah this one is a learning experience for me too. I have a feeling that the more you do the better it might become. (giving more people chances to buy and find you)

      I really think the key is to get your keywords to rank on Google. Once you do that everything else will follow. JUST having Amazon searches means that people have to find it and buy…but if they never find it in the first place that can be difficult. I guess time will tell.

      Thanks for dropping by and sharing your experience.

  9. Absolutely brilliant, Steve!

    I actually paid for a kindle publishing course from a “guru”.

    He “made” the topic selection appear logical and outside the box, but really, seeing your strategy, it was ass-backwards.

    Thank you so much for sharing these, for free amazingly!

    • Owen,

      I will admit “I” could be the one with my head up my ass, But I really think this is the way to go. Google as an initial source of traffic is important unless you already have some sort of a “name” people might search for. For the rest of us… we need something to get people to take a chance on those first few purchases.

  10. Hey Steve,

    great post, always wanted to share my experiences and knowledge in project management but could really work out how to make money from it, apart from the day job 🙂 I think or hope you have just shown me the answer? Truly going to give it a go!

    I will let you know how I get on?

    Kind regards and keep up the posts!



    • Also; you stated “you paid $75 to a writer to collect my old blog posts and reformat them into a small report” please could you provide a link or details of this writer, also could you let me know how many pages are in your Kindle Book? Cheers Keith P.S. Sorry for the double post!

  11. Thanks for the detailed outline of the process you followed. I’ve been thinking about doing what you’ve done: creating a Kindle book from blog posts I’ve already written. Seems like I could easily publish 2, 3, or 4 Kindle books just from old content.

  12. I totally agree as well. Ebooks and especially Kindle and all the outlets that Amazon offer are truly the next big thing. I still love holding a paper copy of a book. But one has to realize that ebooks and Amazon distribution equal a combination that will reach untold hundreds and hundreds of prospective readers.

    Publishing ebooks is as easy as 1-2-3 and there are a plethora of available means to produce them.

    Now all I have to do is WRITE an ebook. Get started on one yourself and see where the adventure takes you.

    • Ed,

      I agree completely. I am old enough I still sometimes have a certain nostalgia for a “real” book myself. But I wouldn’t be surprised to see print books disappear as my generation gets to the point where we are not a marketing factor (say 30-40 years).
      But ebooks will continue to grow in value until then. (since that is the major distribution hub of the younger generation.

      I also agree that the hard part is to actually write the darn things. It takes time and effort. My best advice is to break it into manageable chunks. Make yourself do just 30-40 minutes each day. But put that time in each and every day, come hell or high water. Soon enough it will be done.

  13. Hi Steve,

    Like I’ve said before, I am going to write several Kindle books this year as well. But, I didn’t think about hiring a writer to collect my old articles and turn them into a book. That’s very interesting, especially as part of my first book. Like you said, first we need to understand the process of creating a book, then we can start focusing on the words and the content. I’ve been too focused on the actual writing, and that takes a long time.

    Thanks a lot for sharing your experience.

    • Jens,

      Hopefully this does help with your productivity. After all if you have taken the time to write a series of good (and related) articles there is no reason you shouldn’t collect them, edit them together for flow, add about 20% new material and put it out.

      Sure some of your “regulars” may not be interested, if they have read it already, but if the information is good, it is every bit as helpful to those who haven’t seen it.

      Good luck with your ongoing ebook project(s)

  14. I’m really grateful for all the tips and detailed information you offered here. I started affiliate marketing this past year and I’m still learning learning my way around. The idea of writing ebooks is excellent and the information and links yo provide here are very helpful. I bookmarked your site and will visit it often. I’ll start modifying my old blog posts to write an ebook. Thanks so much for your advice.

  15. Great post. I think I will take my ebook and convert it to Kindle. I’m guessing Amazon is getting more traffic than I am! 🙂

    Still trying to sort out the difference between the 30% and 70% options


  16. Very interesting concept, thanks. I like long-term investments and Amazon is just one of those companies that is going to be around for a very long time so this is definitely worth the thought.

  17. Hey Steve,

    It’s kind of entertaining to see that a few of us bloggers like you, Tristan and I have worked on Kindle books behind-the-scenes, hivemind!

    In my approach, I was writing an uber long post for one of my websites and by the end it was already pushing nearly 7,000 words so I decided to convert it, upload it and push it onto the Kindle marketplace instead.

    Got a few sales but haven’t been doing too much with it but it’s still a really interesting experience. I think there’s a lot of potential here especially since you can do smaller books that could just be the “best of” posts from the blog, imo.

    • Murray,

      Great minds think alike, right!

      I think that somethings move in trends, and hopefully we all are catching onto the new trend of what will be the “next big thing” (not that it is not allready big). Like you, my sales have been lukewarm so far, but I do see a huge potential. OF course they key is getting that ranking on Google AND Amazon.

      It is all a long term process, but it is one of those things that has me quite excited by the possibilities

  18. Now that’s a great post Steve. I always appreciate how much detail and information you share with us in your posts.

    I’ve been reading a lot lately about Kindle books and how easy it really is to publish. I guess I just have not gotten around to it and really didn’t know what I’d write about. Grabbing some of your older blog posts and creating them in a report is an awesome idea. I keep having people tell me that I need all my posts on a certain topic put into a report anyway. Why not just sell it on Amazon.

    So you’ve got my head to thinking now and I guess I just need to break down and do it. One thing about it, I’ll be reverting back to this post for help.

    Thanks Steve, as always, you come through for us in a big way!


    • Thanks Adrienne,

      Glad you like the idea. It really is surprisingly easy to post ebooks on Amazon. Actually almost too easy. I assume there must be an incredible handful of junk and spam there too. This could make it hard to separate yourself from that pack of junk. But once we do that…I just see so many possibilities!

      Good luck and I certainly look forward to seeing YOU on Amazon.

  19. If you have an ebook, it’s a natural to put it on Amazoin. But you are not a fish in a big lake. you are a small fish in an ocean wiith lots of competition. SEO is important.

    At 70% of 3 bucks, you don’t need to be greedy either.

    I admit I read it quickly and must return to read again. What is you advice on links in the book? How many? Too many?


    • Morris,

      I agree, SEO is essential. Without having keywords that rank on Google, I don’t see how you could ever get your ebook found on Amazon. Sure sales drives books up…but you need those sales or no one will find you on Amazon in the first place.

      So certainly you need a huge base to launch from, or some killer SEO.

      As for links…well that is something I am working on. So far I have tried a couple of links from blog blueprint, links from this blog, some social networking/bookmarking and a couple of “fiverr” gigs for link wheels.

      Hopefully I will create a good amazon link building campaign and may have a more specific article on that in the future.

  20. Hey Steve,

    Loved your deep analysis over Kindle and Amazon man.

    I wanted to know what I needed to publish directly to Amazon and I honestly was expecting a lot more technical stuff to do so it is surprisingly easy I guess.

    However, I’m not sure I like that restriction with bullet points, how do you format a list for presentation then?

    I’m also wondering how many affiliate links could that poor guy used to get some nasty reviews in return (so we could avoid doing it like that!).

    Great post Steve, you never fail to surprise me with your articles, so keep them coming man and take care! 😉


    PS. I think that in the first keyword graphic, the right result for…
    Make Money Using Your Computer: 320 exact searches
    Should be (58 searches) as that’s what’s in square brackets and getting the ‘exact search’.

    • Sergio,

      You are right, I did grab the wrong stat for that one line…ooops.

      It is surprisingly easy. Perhaps there are a few technicial details to making it better, like those darn bullet points. It might be the way I am doing it that is a problem. My solution (not the best one) for the bullet point issue is to turn it into a list:
      1) A
      2) B
      3) C

      rather than

    • A
    • B
    • C
    • not perfect, but it works I guess

  21. I’m kicking myself to write a kindle book since summer. I understood and loved the idea and simplicity just like you. Not to mention this can be a great way to gain an extra passive income.

  22. Steve, aloha. Thanks for the detail in this post. Seeing the steps and the analysis is extremely motivating. Thanks too for the links to your vendors.

    As it happens, I am starting a new project which I believe will lend itself perfectly to this. The wheels inside my head are a turning and a churning.

    When I release my first book, Steve, I will send you a complimentary copy.

    Again, thanks for so generously sharing your knowledge and experience with us.

    Best wishes for the success of what I know will be the first of many ebooks. Aloha. Janet

  23. Interesting resources you mention for backlinking and Kindle covers, Steve. I have made a note of them.

    I have published my Detox eBook on Kindle but I have only sold about 10 so far. I have neglected the backlinking aspect and also notice that flat covers are being used on Kindle and mine is the usual 3D ecover.

    Great idea about creating a book from old blog posts. I have plently of those that I could put to good use.

    I have listened to several webinars about making money with Kindle books and it seems you have to have hundreds of books on Kindle to make any real money. They talk about outsourcing books for about $20. I don’t know if it is possible to get a good book written for this amount but I am seriously thinking about expanding into Kindle book publishing.

    • Sandy,

      I could be wrong, but I don’t think it is necessary to have hundreds of e-books to make money on Amazon.

      I have heard those theories too, and as for ranking internally to Amazon and basically trying to sell low-quality stuff by volume. ( something I’m not interested in)

      I think the secret is in making sure that your link also ranks on Google those specific keywords, then the Google traffic drives the Amazon sales which in turn increases your position for your main keywords on Amazon, having more sales and creating backups which in turn drives up your Google position.

      Like many things there is numerous ways to skin a cat, but hopefully this is the best way for fairly decent products.

  24. Awesome stuff, Steve 😉

    Seems like a lot more bloggers (Well, not a lot – you and Tristan) are spending time on Kindle books.

    Thanks for the wonderful guide – I can definitely use this when (and if) I decide to publish a Kindle book.

    I am glad that you got good results with Kindle publishing. Never knew it was “this” easy – of course, it is easy for me to say – only you know how hard it is 😉

    Anyways, thanks for the awesome post,

    Jeevan Jacob John

    • I think it will ultimately worth your time. Specifically if you can rewrite and repurpose some of your best content, it will give new people another avenue to find you. To me the most important point is that you HAVE to rank your ebooks for keywords on Google, you will never rank on Amazon til you get the sales, and to get the sales you need the traffic.

      Anyhow, good luck my man!

      • Thanks Steve 😀

        I do plan to try it out in the future – and hopefully, I would be able to do it. Speaking of repurposing, I can definitely use content from my old blog for a Kindle book (I shutdown the old blog and migrated all content to a sub domain under my new blog). Yeah, I will try it in the future (when I have traffic, like you said, traffic is really important).

  25. Hi Steve,

    You’ve written another first class post detailing everything we need to do when we start Kindle publishing. I love the way you’ve broken it all down and detailed every step you took and the results you’re getting.

    I reviewed a Kindle Publishing product last year and in the process I re-worked a PLR and loaded it onto Kindle. Needless to say in their PLR clear out the product of mine was removed. However I have 2 products that I have written so I do aim to get back over there with those once I have worked through them and formatted them for Kindle.

    That shouldn’t be to far away now as I’m slowly getting through some of my other projects and when I do I will be sure to come back and go through your advice here with a fine tooth comb 😉

    I’m holding a video challenge over at my blog, starting next week for 4 weeks. I am hoping to encourage people to start creating videos and adding them to their blogs as well as giving experienced people the opportunity to show off their skills.

    I’ve also been challenged to get 100 people on board so am on a bit of a mission. Would you be interested Steve?

    Thanks for the post, I know it’s going to help me a lot in the near future 🙂


    • Barry,

      Sounds like you have a definite plan for your ebooks on Kindle, good luck with that. 🙂

      I am already doing some video, I just don’t post them on site a lot, so I will swing by your site in a little bit and look over the rules etc. (and be sure to retweet it and all to give you some more looks) anyway good luck with all that and I am sure I will be commenting on your site on that in a bit…

  26. Detailed post indeed. I haven’t tried Kindle Books but it seemed to be good based on what you’ve outlined here. And thanks for the tips. It’s too bad I can’t use bullets. I mean, a content looks pretty boring without them.

    S. Merlin
    from More Web Site Traffic Guide

    • It -could- just be me not formating bullets in a way that works. If someone has an answer on getting them in there, I would love it… because I think it looks a bit dull without bullet too!

      But still, even with some small setbacks like that, the process is amazingly easy.

  27. Steve – one word – excellent (idea)!

    I particularly like your concept about being able to rank your Amazon offering by gaining top rankings in Google for very competitive keyword phrases. I tried this with eBay stores recently, although with somewhat mixed results, has to be said. I too used a number of gigs for backlinking.

    Fact is though – not everyone will want to opt for an investment in an eBay store, whereas – everyone can in fact create an eBook about some topic they are interested in. And to then gain rankings in Google providing you use Amazon as your “vehicle” so to speak, is a whole lot easier than it is if you are trying to rank a fresh website. Nice!

    Great idea Steve, it really is!


    • Joseph,

      First of all I want to thank you for the shout out in your last autoresponder email. I am glad to see that you are taking the minimalism idea and running with it. Hopefully it keeps working for ya! 🙂

      As you well know (probably better than I), it still will take a lot of effort to rank for your ebook keywords on Google. But the big G really does seem to love Amazon and those links just seem to rise in the ranking “easier” than I suspect ebay would. Thanks for another great comment! I hope your weekend is going splendidly.


  28. Steve, this is just brilliant. And really useful for me.

    I have identified a series of 10 articles which can be pulled into an ebook report easily enough.

    I have also identified some potential keywords which have low competition and 880 exact searches a month. Although the broader search terms are into the millions. Are you suggesting that the smaller the number of searches per month the better?

    Thanks, Matthew

    • 880 is a tad on the low side. (I aim for 1000 min.) but could be worthwhile to “see how it goes”. Of course if you can target a “couple” at 880…then it is great :). I would certainly go for the lower ones at first. Then in time you can always make an effort for more competitive ones. Specifically starting out it is better (IMO) to get some easy success than to bite off more than you can chew and not get to the point of seeing results.

      Good luck man! When you release the ebook, let me know and I will swing by and give it a review (since I have read most of your articles)

  29. Great post Steve. I did exactly what you outlined a few months ago with an old ebook from a site I gave up on and the Kindle store has made more money off it than I ever did selling it on Clickbank.

    Selling on Kindle is awesome- if anyone has an old ebook sitting around or a partially completed one, finish it up and get it on there.

  30. Wow Steve! Sorry I have been gone for so long man. But I picked a crazy time to visit your blog again. It’s funny because I literally just opened up an “add new post” on my blog to write about making money as an Amazon eBook author before I decided to go and visit some old friends first. Then I come here, and here you are with the same kind of thing on your blog.

    Here’s my take man. I have 9 books on Amazon. 4 of them are in my own name, and 5 are published using a pen name. It’s important to use pen names because #1 it protects your reputation in case something goes bad, like what happened on the example you shown above with the reviews. Of course, you are going to get bad reviews no matter what you do because someone will always bitch about something. That’s just how it is. But if you write a good product, the others will recognize it and defend any bad reviews you may get.

    In the case of writing on different subjects, it’s wise to use pen names for the different subjects. That way you will not look like a know-it-all. In addition, you will get referrals from the “customers who bought this also bought” feature. It’s good to keep niches separated with pen names.

    I have found that the higher your price, the lower amount of sales you will get. If your ultimate goal is to make a $2,000 or more income from residual book sales (and borrows if you are signed up with KDP), then it’s wise to just put out 20-30 page eBooks at 99 cents a piece. One of my books actually racked in $1,000 per month on it’s own with sales and borrows at the 99 cent price.

    • Brandon,

      First of all nice to see you again! it has been a while. (I will certainly swing by your site to see whats going on there!)

      Second, thanks for all the insight on your experiences writing in different niches. I can certainly see where some less than honorable guys might go and write trashy reviews to sink a competitor. It is sad to think that people would stoop that low…but I have no doubt at all it happens. Also good tips on writing for multiple niches. Specifically if you are prolific.
      For this niche I am using it partially as a branding tool, so going with all the same name…. but If I were to ever write something about traveling (or another of my interests), I would think long and hard about going a pseudonym route for those reasons.

      Again, thanks for dropping by and leaving an awesome comment!

  31. Hi Steve!

    I’m brand new here.. Stumbled on your site from who knows where.. I’m on one of those bunny trails instead of working. 🙂

    Great stuff.. and will bookmark to return. I love how transparent you are.

    Do you still recommend?
    Fiverr Vendor: Salmanaslam
    Rockstar Adi

    And if you did the follow up post on them, I sure would appreciate the link.

    Thx, Dee 🙂

  32. Hey Steve,

    Kindle books are really a great way to make some money online. I have never published an ebook before, but may have to check this out.

    Thanks for the info!

    Take care,


  33. Hey Steve – this was great, thanks. I’m a newbie at this, so would you mind clarifying the google search/amazon keyword thing? Are you basically saying that when choosing a topic and writing the title of the your kindle ebook, it would behoove you to make the topic and title keyword search friendly?

    That’s all. I wrote my book and published it already three months ago, but I’d be interested to know for my next one…

  34. Little project update, is that my eBook is written and will be on the Kindle store in the next week, once the eBook cover has been completed.

    I’m really thankful for you Steve for the inspiration to get going.

    Will let you know when I’m all up and running!

  35. Hi! Thanks for the very informative and helpful article. I’m thinking of grouping together about six to eight of my blog posts together to make an e-book to upload on Amazon for the Kindle (I usually write 1,500 word posts). I was thinking about removing the blog posts once I do that. I don’t think I’ll be adding too much extra content to the e-book. Do you still leave up your old blog posts or do you remove them? I’ve decided to not have ads on my site, but I would like to earn some money from my writing. I was thinking of telling my e-mail list that any post that is six months old, I might remove from the site to repurpose for a later e-book. What do you think of this idea?

  36. I really wish I knew when this entry was posted, or when these comments were left. The lack of a dates makes it difficult to know if these ideas presented here are still relevant.

    That’s not to say that the information here isn’t good. Having just published my own Kindle book recently, I find that it’s great stuff. But, I don’t know if I’m reading a post from 5 years ago or from yesterday.

    • I second Brad’s sentiment. The information here is good, but since it is just that – information. Without a date on this post, we don’t know how relevant this is?

      Please reconsider, Scott and add dates back to this awesome blog of yours.

      p.s. Love the Kindle series and thanks for the useful tips provided.

  37. To those people that had the idea to put the content of their blogs in a Kindle ebook.
    This is the info I received today from someone who is very successful publishing on Kindle:
    “about 4 months ago KDP ask me to remove a book I had published, because some of the material was from articles I had previously published online. While they may not notice it immediately, KDP stated that they did not want “information published that was freely available online.”

  38. Steve,

    Do you have more info on how to program the amazon reviews directly into your kindle book like you did with 61 ways……?

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