On Tuesday I wrote an article that introduced my “Go Large Project” (GLP). This is a case study where I take a successful affiliate promotion and maximize the results. Today, I’d like to give a quick update on this project and talk about the right way to outsource ezine articles.
The success of the GLP is built on content creation. My plan is to blanket an entire niche with a massive amount of information that all points back to my affiliate marketing site. This content will cast a wide net and naturally attract my core audience.
To maximize this strategy, I’ve decided to remove myself from the process. Instead of writing these articles, I’m going to manage the process and build a team of people who will create my content.
Here’s how it works:
Create an Article Marketing Blueprint
Back in December I wrote an in-depth post about how to increase your success with article marketing. The main point was you get the best results by writing short articles (less than 400 words) with only a few paragraphs.
What I didn’t discuss is that every niche has a limited number of talking points. You can literally break down every topic into a set quantity of information. There’s no need to reinvent the wheel with every article. All you do is take a keyword phrase, write three blocks of text and add an intro/author bio.
As an example, I’ve boiled down my niche topic into 26 distinct bits of information. Each is around 100 words. Then I compiled a massive list of 10,000 keywords relating to my niche. Over 90% of these keywords can be answered with the concepts that I cover in these blocks of text.
Bottom line is I now have an article marketing blueprint that can be followed by any writer. I don’t have to worry about finding someone with a PhD in English. All I really need is someone who has enough skill to take a keyword, use these 3 of the 26 points, and blend this content with my author bio. That’s it!
If you’re a little confused on how this would look, then take a look at this article sample.
In my humble opinion, I’ve created a simple system that can easily be taught to anyone. The best part is I don’t have to do anything. All I’m responsible for is managing the process.
Human Split-Testing … On Steroids!
Way back in May I described my concept of human split testing. The idea here is you create an outsourcing project and award it to multiple service providers. Then you sit back and see how they handle the task. When everything is completed, you hire the best service provider based on the results they produced. Ie: Time, quality, and communication.
What I’ve done with the GLP is create a project that describes the above process with a request for 10 articles.
To be honest, I definitely underestimated the supply of writers. Some of them are willing to work for $5 per article. I picked the top five and gave each of them a unique set of ten keywords.
Now it’s Thunderdome time!
I’ve created a competition where the content creators are auditioning for a permanent assignment to write my content. I’m going to pick 2 out of the 5. But maybe more if I get back really good content from the others.
What’s Next with GLP???
The “Human Split-Test” is going on as you read this article. So far, I’m impressed with ALL five content creators. They’ve all been extremely professional with their correspondence about the project. So it’s going to be hard to make my selection.
My plan is to find the best providers and have them automatically post content to my article marketing account.
Next, I’m going to use Fiverr.com to find a voice talent. My plan is to find someone who is willing to read each article and create an audio file. This audio will be turned into content that attracts people from different media sites like the iTunes library and YouTube.
Finally, I’m rethinking my lead magnet. Right now, my opt-in rate is a lowly 30%. I want to create another freebie that dramatically increases this response rate.
Anyway, there is a lot going on behind the scenes of the Go Large Project. This is a main focus in the next few months. So stay tuned for more on this topic.Take Action. Get Results.