As someone that’s been an affiliate marketer for a few years now, I can tell you that the number of people trying their hand at affiliate marketing has literally skyrocketed. A lot of people are out of work and a lot of others have gotten fed up with working their tails off, answering to someone else and collecting a meager paycheck that doesn’t even cover all the bills. They’re turning to affiliate marketing in hopes of starting a new career.
It’s important to realize that calling yourself an affiliate marketer doesn’t necessarily mean you’re successful at it. Hollywood and New York are full of “actors” and “musicians” that are actually waiters and bus boys, if you get my drift. Even so, if you’re willing to take the time to learn what you’re doing and you’re willing to work hard, it really is possible to become a successful affiliate marketer.
Choosing What to Promote: Pick Your Ponies Wisely
It seems like every hypothetical affiliate marketer on the internet earns thousands of dollars per week. Back in the day, I was willing to promote just about anything for that reason alone. Needless to say, it didn’t exactly work out too well—I put in more time and effort than I care to admit, with very little results. Nowadays I know I’ve got to pick my ponies, just like people do at the race track.
When you’re picking your ponies— or figuring out which products you’re going to promote—you should make a selection and stick with it the whole time. Rooting for the underdog (underhorse?) at the races may pay off occasionally, but when it comes to affiliate marketing your best “bet” is to promote a quality program that you’d actually use yourself and recommend to your friends and family.
Steve’s Secret to Success: Know Your Products
Learn everything there is to know about the products you’re promoting. Become an evangelist of that product, if you will. Know it in and out, just like you would with a product that you created yourself. You’ve even got to be confident enough to point out any flaws it might have.
Most of the aspiring-yet-failing affiliate marketers who email me to ask what they’re doing wrong share a common trait—they do not know their products. Affiliate marketers tend to fail because they don’t know the ins and outs of the products they promote.
Think of it this way. You love your phone, right? Or maybe you’re really passionate about your new laptop, or your car, or your boat…. something. There’s some product out there that you love so much you’re able to talk up a storm when anyone asks you a question because you know all there is to know about it. You know the ins and outs.
When it comes to affiliate marketing, it’s up to you to communicate with your prospects like the product you’re promoting is your own. Act the way you’d act if you were pitching that cell phone or laptop you love so much. Start to promote products you’re passionate about and you’ll most likely notice an increase in commissions!Take Action. Get Results.