It’s been quite the interesting week. First my website gets hacked and infected with a nasty bit of malware. Then my computer becomes a victim of said virus. Finally Google did another of its infamous dances which has many people screaming bloody murder.
Yup. Another fun-filled week as an Internet marketer.
As you can see my site is back. Actually I owe a HUGE thanks to Steve Youngs. When the blog was first infected, Steve was sending me Tweets and personal emails offering to help out. He didn’t just give advice. Steve took time out of his day to go into my account and completely fix the malware issue.
So again, I owe Steve BIG time! Take time to check out his blog and say hi. Its people like him that make me feel truly blessed in life. Seriously!
Google Drops the Hammer….Yet Again!
Sometimes I feel like a victim of domestic violence. I really love Google. But it (she? he?) keeps hurting me. Yet, I’m the one who always comes crawling back and apologizing.
As you’ve probably heard, Google changed its algorithm last week specifically targeting what’s known as content farms. Their goal was simple – Remove articles that don’t provide genuine value to the searcher.
I definitely applaud what Google is doing. They’re trying to give the best experience for people seeking valuable information.
On the other hand, Google specifically targeted EzineArticles.com (EZA) which is a major source of traffic to my affiliate sites. Oddly enough, my traffic hasn’t been affected. But EZA has now dropped its own hammer which is now affecting all of my future projects…
As I write this, EZA has become insanely strict about their article posting requirements. Draconian is a word I’d use. I’d call them something else, but I want to keep this post somewhat professional. (I’ll give you a hint. Think of the German worker’s party that gained popularity in the 1930’s.)
Ok, Chicken Little. The Sky is Falling. What Should You DO?
The title of this post alluded to the fable where Chicken Little ran around making proclamations that the sky is falling. In truth, many people’s entire livelihood is at risk because of this change. For a few, this means they have no money coming in.
So I don’t want to make light of this change. It’s real. And it’s here to stay.
In fact, Google is getting stricter by the day. This will affect all businesses that depend on Google for traffic. Especially content/article sites like eHow.com, EzineArticles.com, HubPages.com and Squidoo.com. It’s no longer possible to crank out subpar content on these sites and expect they’ll rank for a keyword. In my opinion, we’ve just seen the death rattle of Bum Marketing.
My advice is simple:
1) Create great content. I don’t mean okay content. I’m talking stuff that will really stand out in your market. (For more on this read my MVP article.)
2) Build an audience with an appropriate platform. Find a place where you can communicate with your audience. This can be a blog, website, email newsletter, or a podcast. The point is you need a place where you’re providing great content on a regular basis.
3) Control your audience and web traffic. It’s the height of stupidity to have your online business depend on a website that you don’t own. Sure it’s nice to have a successful video or article channel. But they should enhance your online business – Not be the sole source of your income.
4) Keep evolving. Honestly, some things aren’t meant to last. I loved writing 300 word articles that generated web traffic for years. But that’s really not possible anymore. Don’t bitch and moan that things are harder now. Instead find what IS working and concentrate on that.
I don’t claim to have all the answers to what works with Internet marketing. Like you, I’m a simple person trying to make his way in the world. I have experienced game-changers similar to this Google change. And I’m still here to tell the tale.
Ultimately this change favors those Internet marketers who work hard and produce excellent content. In a way, that’s a good thing because it’ll eliminate a lot of competition from the people who give a half-assed effort with their online business.
Google has created a survival of the fittest situation. To live (even thrive) you have to work harder and smarter than other marketers. I think I’m up to the challenge. Are you?Take Action. Get Results.