Authority Case Study

How to “Launch” a New Website with a Free Kindle Book

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Welcome to another update of the Authority Internet Business case study.

So far, we’ve talked about how to lay the foundation for a successful website.  In today’s post, we’ll shift gears and take that first step towards monetizing this brand new business.

Whereas most Internet experts recommend spending months preparing for a formal “website launch,” I like to start promoting as soon as possible.

Specifically, I recommend Kindle publishing as the perfect mechanism for getting that initial burst of traffic and income.

To illustrate this point, I’ll detail the specific strategies I used to launch my first book on Amazon.  Plus, I’ll provide exact numbers and an important lesson I learned during this process.

Let’s get to it.

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Authority SEO 2013: The Importance of Long Tail Keywords [Phase 1]

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You can learn a lot about an authority Internet business by studying the niche site model.

What niche sites do really well is they leverage the power of search engines like Google.  By targeting keyword phrases and building content around them, it’s not hard to get a lot of free traffic.

So while I don’t think you should solely focus on Google, I still think it’s important to make search engine optimization (SEO) one tool in your arsenal of traffic generation strategies.

For phase #1 of building DevelopGoodHabits.com as an authority site, I’m following the niche site model and creating content around a cluster of keyword phrases.

In this post, we’ll talk about the first phase of this plan – with an emphasis on how to take advantage of long-tail keywords. 

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How to Choose a Memorable Domain Name for an Authority Internet Business

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After picking a niche, choosing a domain name is the biggest hurdle for most online entrepreneurs.

Often you wonder:

“Should I pick a unique name or should I use a keyword?”

The domain name you select can have a long-term impact on a website – especially if your goal is to build an Authority Internet Business.

In this edition of the AIB case study, we’ll go over how to choose a domain name.  Specifically I’ll talk about the two primary strategies you can use:

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7 Simple Steps to Identifying a Profitable Authority Niche

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The biggest hurdle for anyone starting a new Internet business is picking a niche.

We all have various interests.  So it’s hard to determine if a topic will work or if it’s a waste of time.

This problem becomes more pronounced when building an authority business.  It’s hard to pick a topic when you know it’s a multi-year commitment.

More importantly, determining the profitability of an idea is the key to long-term success.  So while an idea might look good on paper, it’s important to find out if it will actually make money.

In this edition of the Authority Internet Business case study, I’ll go over my seven-step strategy for identifying the profit potential for any niche idea.

Not only will I provide a detailed blueprint, I’ll also give specific examples from the research of DevelopGoodHabits.com.

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Join My Facebook Group: “Authority Internet Business Entrepreneurs”

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Lots of things are happening with the Authority Internet Business case study.

I’m working hard on my website and getting helpful feedback from readers.

I’ve also received email from people who need assitance with their authority websites.  Even though I love answering email, I also think it’s important to create a more interactive learning environment.

What I envision is a central location where authority Internet business entrepreneurs can meet and share ideas with one another.

So I just put together a special Facebook group that serves this purpose…

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#1 Trick for Identifying the Best Monetization Strategy [Authority Internet Business]

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You need to do one thing before staring an authority business:

Identify your long-term monetization strategy.

Unfortunately most people fail to do this.  They’ll spend weeks on a site and then wonder how it will make money.

In this edition of the Authority Internet Business (AIB) case study, I’ll cover how to monetize a website.

Specifically I’ll detail a simple trick you can use to find the best way to make money in any market.

But first, I’d like to talk about an important rule for building an authority site.

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My Authority Website Revealed (with Eight Lessons Learned)

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After a few months of delays, I just put the finishing touches on my good habits blog.

This website will be the focal point of the Authority Internet Business (AIB) case study that I’m officially launching today.

Moving forward, there will be a lot of content related to this case study.  I guarantee you’re going to learn a lot of things about how to build a business from scratch.  Plus, I’ll provide specific examples of what does and doesn’t work with Internet marketing in 2013.

Today, I’m going to reveal the URL of this case study website.  Plus I’ll talk about eight valuable lessons I’ve learned while putting this website together. 

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How to Hire a Top-Notch Freelance Writer [Authority Internet Business]

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How to Hire a Top-Notch Freelance WriterWant to save time on your Internet business? 

This is an outcome that many online entrepreneurs seek.

Having more time means you can focus on increasing income. Plus, you’ll enjoy life more – which is a major reason why we all run an Internet-based business.

One of the biggest “time sucks” online is writing.  Yes, it’s important to publish great content.  But we all have a limited ability to write on a daily basis.

That’s why you need a strategy for outsourcing content creation.  Hiring an freelance writer allows you to focus on the critical aspects of your business – like marketing and networking.

The problem?

Finding the perfect writer is like looking for a needle in a haystack, which is piled on a bunch of haystacks.   Post a job on any freelance website and you’ll get dozens of applicants with various qualifications and price-points.  Often it’s impossible to figure out who is the right person for the job.

In this edition of the Authority Internet Business project, I’ll detail my strategy for hiring a freelance writer.  This is important because you should have a plan for scaling your business.  It’s easy to get bogged down with writing and not make any forward progress.  Having an outsourcing strategy will free up your time to focus on the actions that drive your business forward.

There’s a lot that goes into finding the best person for the job.  So let’s get to it.

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2013 and Beyond: The Future of My Online Business

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2013 Authority Case StudyToday is the three-year anniversary of my first post on SteveScottSite.com!

A lot has changed since January 2010.  I started this site intending to write about personal development and lifestyle design.

Now I focus on teaching Internet marketing strategies.  (Something I didn’t want to do at first.)

To commemorate this anniversary I’d like to make an exciting announcement about a new project.

This will be the focus for this blog in 2013 and many years beyond that.

But first, I’d like to talk about why I haven’t regularly blogged in the last few months…

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