Tracking

THE Definitive Guide to Tracking an Internet Business [Part 3]

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The Importance of TrackingWelcome to the third (and final) part of our series on tracking.

Here is part 1 and part 2 in case you missed anything.

Last week I had a reader ask why I bothered to dedicate multiple posts to a dry topic like tracking.

My email reply was simple:

“Tracking is important because it shows where your business experiences growth.  You can then use these metrics to get more traffic and make more money.”

Really, I can’t overemphasize the importance of tracking.  This simple task identifies what’s working and what’s not.  Do more of the successful activities and you’ll earn extra income.  It’s really that simple!

Okay, that’s my sermon on tracking.  Let’s continue where we left off.  We’ve already covered ten different things to track in your Internet business.  Now we’ll cover the last five:

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THE Definitive Guide to Tracking an Internet Business [Part 2]

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The Importance of Tracking an Internet BusinessLast week I discussed the importance of tracking an Internet business.

Let’s recap what we covered:

  • The importance of tracking to the growth of an Internet business
  • Why you need to review your metrics every month
  • 5 tools I use for tracking
  • Four metrics you should track

Today’s post is a continuation of the last article.  Specifically we’ll review additional metrics you can track with an Internet business:

#5: Video Marketing Stats

YouTube provides excellent in-depth analysis of posted videos.  You can use their tools to discover how people find your content.  This information can be accessed by selecting the Insight button:

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THE Definitive Guide to Tracking an Internet Business [Part 1]

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The Importance of Tracking an Internet Business“How do you succeed online?”

This is a simple question that’s been answered a thousand times.

Every Internet entrepreneur has their own opinion.  And each seems to conflict with the other.

If you held a gun to my head, I’d say the key to success is:

“Find what works and do more of that.”

It’s a simple philosophy I developed over five years ago.  You won’t find success right away.  It comes by trying a bunch of things and building on the techniques that get results.

How do you know when something is successful?  You learn that with tracking.

I’ve been a tracking fanatic since 2006.  A long time ago, I heard a great quote from Peter Drucker: “What gets measured gets managed.” This is a concept that can be applied to any online business.

My point is this.  Tracking is the only way to know if something works with an online business.  It removes the guesswork and uses statistical evidence to show when a technique produces measurable results.

This is post is titled: THE Definitive Guide to Tracking an Online Business.  It’s the first of a multi-part series where I detail how to effectively implement tracking with ANY online business.

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