This post is for all you bloggers out there…
There is a four letter word that’s critical to your success in this business…F-R-E-E
As you’ve probably heard, one of the best ways to build a successful blog is to give away lots of free content. The idea here is to be so helpful with your free stuff that people can’t wait to see what’s inside your paid products.
Lead Magnets that Don’t Provide Value
The idea for this post came to me when I recently read the lead magnet of a very popular six-figure site. The blogger in question is a brilliant marketer and has a free report with a promising title. Unfortunately after reading it, I came away with the feeling that it was “all sizzle with no steak.” It made lofty claims to help the reader, but frankly it didn’t deliver on this promise.
Example from My New Lead Magnet
Now in last week’s post, I asked if I should create a free report about “How to Escape from the Rat Race.” The results were pretty impressive. In a landslide victory, you all voted that you wanted to see me make this freebie.
As I looked through the results, one comment stood out in particular. Murray from “murlu.com” said:
“This should be awesome, really looking forward to what you have to say. I mean, go into hardcore details, action steps, etc etc. If you give something that can be replicated – I will gladly give you money regardless that it’s a free report”
I was really happy to see a comment like this because it connects to one of my core principles – Free content should provide real value to the reader. I’m glad Murlu made this statement because it challenges me to make my “rat race” report full of quality, useful information. It doesn’t matter if that it won’t make money. If I’m not helping people with my free stuff, then I don’t deserve to have people buy the paid products I hope to create.
Give Away Your Best Stuff
Don’t be afraid to give away your best stuff. If you can’t come up with extra content beyond your freebies then you might be in the wrong niche. I challenge you to come up with blog posts and free reports that stand out from the crowd. When you put your heart and soul into them, people will line up to check out your paid offers.
As we close this post, I’d like to give you a great quote that best exemplifies what I discussed in this post:
Take Action. Get Results.
“You can get everything in life you want if you will just help enough other people get what they want.” – Zig Ziglar