For the last few weeks, I’ve talked about my information product ad nauseam.
Well, I’ve finally set a date for its launch – July 4th. (Independence Day for my fellow U.S. citizens)
Now…this post isn’t about my eBook. Instead, I’d like to discuss what I like about another blogger’s product launch.
Today Tristan of Blogging Bookshelf is unveiling his course which teaches people how to create infographics. What I like about how this *launch* is how he demonstrates his expertise by referring to the infographics he’s created in the past:
- Forget Going Viral… Got Bacterial!
- How to Manage Multiple Blogs
- Is Your Content King?
- The Many Hats a Successful Blogger Needs to Wear
I haven’t seen his sales page. Yet these posts have convinced me that Tristan knows his stuff. And I know I’ll buy his product.
What’s my point?
I think product launches have gotten a little out of control. Nowadays it seems like Internet marketers are trying to outdo one another with their multi-video, multi-email, over-priced offers. In my opinion, these launches fail on very small (but important) area – Proof.
Tristan is launching his infographic course in a straightforward manner. He’s created lots of eye-catching graphics in his blog posts. I also want to create images like this. So I’m sold because he’s shown proof of his expertise.
Think of this the next time you see another mega-product launch. Does “Joe Guru” actually possess the knowledge to teach an important skill? Or is he using a slick presentation to mask an inferior product?
Finally, I recommend picking up a copy of Tristan’s product. That’s not an affiliate link or anything. In fact, I’ll pay money for it like everyone else.
To me, Tristan has proven he knows his stuff about creating graphics. So I’m willing to invest in my blogging education. I suggest you do the same!Take Action. Get Results.