We’ve turned a corner in this edition of the blog success series. Up till now we talked about different ways you can build a long-term profitable blog. Now we’re going to shift focus and start covering different techniques you can use to drive traffic to your site. But if you haven’t read all of the articles in this series, then I urge you to review the ten previous posts listed here.
Okay, before I start talking about web traffic…
…I want to quickly mention two things:
First, as you know, I hardly make recommendations on this site for paid products. So if tell you that something is worth checking out then hopefully you’ll listen to what I have to say.
When I think about blog web traffic, the first thing that comes to mind is TheInfoPreneur blog that was created James and is now run by Brandon. These guys took a site that was brand new in late 2009 and have turned it into a blog that now has a massive amount of web traffic. In fact, it gets more visitors than many blogs that have been around for years.
The point I’m trying to make is if you want to learn the right way to build traffic to a blog, then I recommend you go right now (after reading this post of course) and sign up for the free report that’s offered here. If you like what you see then I urge you to also consider purchasing the traffic plan which is also offered on this site.
Yes, the blueprint requires a bit of hard work. But it’s one of the most logical, step-by-step systems I’ve seen for creating a massive amount of traffic to a blog.
Secondly, I want to demonstrate my own level of expertise when it comes to building traffic. Right now, I’m at the point where this site gets an average of 400+ visitors a day…Here’s a screenshot for June 2010. I’ll be the first to admit this isn’t a huge number. But I think it’s pretty good considering I don’t spend a minute of my personal time on web promotion. (All of my traffic is from repeat visitors and a few outsourcing tricks which I’ll discuss later).
On other hand, I’ve had a lot of success building a ton of traffic to my two primary web businesses. Here is the screenshot for my affiliate marketing site and here’s one for my information product. While the Steve Scott Site doesn’t have a massive amount of traffic as of today, I guarantee that it’ll be a different story once I stop traveling and have time to sit down to apply the strategies I’m about to reveal.
Your Core Web Traffic Philosophy
Forget everything you’ve probably heard about web traffic. A successful strategy doesn’t come from Twitter, pay-per-click, blog commenting, ezine articles, guest posting, or any of the dozens of other methods that you’ve read.
True success with comes from a having a specific philosophy that works no matter what traffic method you’re trying to implement. If you have this mindset you’ll do well even if the rules change overnight.
In this post (and the next one) we’re going to talk about this philosophy. I think it’s important to understand this mindset before we talk about specific techniques that I recommend. Trust me…you’ll thank me later when you have a flood of web visitors reading your blog.
Okay, let’s talk about this philosophy…
Traffic Philosophy #1- Have Passion
Again, I want to refer to how James built traffic to his TheInfoPreneur site. The one quality that stood out above everything else is his passion. As he promoted his blog, you could tell that he loved helping people. This passion stood out from the marketing noise you typically find with an ‘online business’ type of blog.
When driving traffic to your site you need to demonstrate this level of passion. Your primary concern shouldn’t be to make money. Instead show that you really care about your niche. People want to follow someone who wants to help them with the problems that keep them up at night. Become the voice that cuts through the fog of marketers who only care about making a quick buck.
Traffic Philosophy #2- Implement and Follow Systems
Alright…I know I’ve talked about this one on a couple of other posts. But again, I want to emphasize the importance of implementing systems with your online business.
Web traffic isn’t rocket science. However it does require a bit of planning. Specifically it’s important to create a plan for every traffic technique you implement.
It’s okay to experiment and tinker with a new method. But once you see some results, you should sit down and create a system you’ll follow to dramatically increase your success.
A system has a blueprint with step-by-step instructions. In theory, you should be able to give this plan to somebody else and they could easily follow it. You should do this because you’ll eventually want to pass off this blueprint to an outsource worker and dedicate your time towards creating awesome content.
Traffic Philosophy #3- Regular, Dedicated Effort
Want to know the real secret to a successful, well-trafficked blog? It’s simple… At one point, the owner busted his ass and put forth a lot of effort to spread his core marketing message.
Like I said before, it’s not rocket science. Instead it’s a combination of offering genuine value to the reader mixed with a LOT of promotional effort. And this doesn’t mean you work hard one day, then slack off on the next one. It means you get up each morning and build on the success of the previous day.
I just discussed the importance of building a system. A major part of this technique is to implement a day-to-day routine where you follow your blueprint. For instance, if your plan states ten blog comments a day, then you make sure that you leave ten comments each day…without fail.
I cannot stress how important it is to give a consistent effort when it comes to web traffic. Sometimes you’ll feel like your spinning your wheels. However if you give 110% effort into promoting your site each day then I guarantee you’ll have a site that will be very popular in your niche.
I have at least six more traffic philosophy principles I could list here. But I’ll leave the rest till the next installment in this series. Till then, I want to ask you to do me a quick favor…
I know a number of you have your own philosophies when it comes to creating traffic. In the comment section below, could you please provide a few general principles you believe in when it comes to getting people to regularly visit (and stay on) your blog. You don’t have to give away specific secrets that you use… just some guidelines that you recommend other people should follow.Take Action. Get Results.