Welcome to the 15th (and final) part of our series on blogging success. Here we discuss strategies you can use to create a blog with long-term profitability in mind. In case you haven’t checked out any of the other articles you can read the rest here.
I want to start this post by saying that this will be the last in this series… at least for awhile. It’s a long story which I’ll detail tomorrow. For now, I’ll just say that I want this site to focus on other topics.
With that in mind, I’m going to wrap up these posts by describing some of the mistakes I’ve made with this blog. I think this is a great way to conclude this series because it helps you learn from the (hard) lessons I’ve learned in the last seven months.
So let’s get started…
Mistake #1- Not Replying to Comments Promptly
It’s funny… my traffic has doubled in the last few months, but the number of comments has halved. I think the problem is I sometimes take over 2 or 3 days to respond to my readers.
I feel that not responding to comments is a way to completely alienate yourself from your audience. My excuse could be that I’m traveling and don’t have a lot of free time. But the nature of a blog is interaction. By not being quick with responding, I’m not forming lasting relationships with readers.
The good news is I’ve implemented a system that ensures I never miss a blog comment. And in the last week it seems to be working pretty well.
Mistake #2- Generic Lead Magnet
I’ve been offering a free report, “Life Plan Mastery” for awhile. While I give decent information in this eBook, I don’t think it genuinely sparks interest from most readers. Perhaps it’s the title, or the marketing, but overall nobody seems particularly excited about downloading this freebie.
When it comes to an online business you need to create a free report that people really want. This is a lesson I seemed to have forgotten during my first foray into blogging.
What finally changed was simply listening to my audience. One of the comments I kept getting was “how do I locate a good niche for my first online business?”
A major obstacle people have with Internet Marketing is picking a niche that’s profitable. So instead of offering a nonspecific report about “changing your life,” I now provide a free guide called “41 Hot Internet Marketing Niches.” I feel this offers real, genuine value about a huge problem people are experiencing.
Mistake #3- Being a “One Trick Pony”
I have experience with a variety of topics. But lately I’ve been dedicating most of the blog space toward Internet Marketing. This would be great if I ran a site dedicated to online businesses. However my goal is to help people get more out of life, not push everyone to start an Internet site. In fact…this has alienated some of my audience.
It’s important to understand your core readership. Then regularly offer content that speaks to each sector of your audience. My mistake was I’ve spent too much time on one topic. I have to admit to myself that some people simply don’t care about Internet marketing. And this has caused some to stop reading this blog because their needs aren’t being served.
Mistake #4- Not Focusing on Long-Term Profits
After extensive research, I now know that success with a blog comes from dedicated readership…especially if you can grow a responsive email list.
My mistake is I’ve ignored the basic principle of focusing on the “Most Wanted Response” (MWR).
What I haven’t done is structure all of my key areas on the things that grow an audience. To have long-term success with a blog you need to focus on increasing the quantity and quality of your readership.
This includes a number of actions like:
- Offering a free report that’s in high demand
- Putting your RSS feed in a key location
- Including links to your social media pages on Twitter and Facebook
- Creating a sense of community and interaction in your comments section
I’m now convinced that these are the best ways to grow an audience. And you’re going to notice that things are starting to change around here.
So why should YOU care? Well… I feel other people are making these same mistakes. They load up their sites with all sorts of blinking, flashing do-hickeys that do nothing to increase readership. In fact, I feel that putting too much on your blog only distracts people from your good stuff.
Mistake #5- One Series at a Time (or a Maximum of 2)
No matter how hard you try, not everyone is going to like all your content. This is something I’ve forgotten in the last month. At this point, I have three series running each week: This series on blogging, my weekly post about creating information products, and Steve’s Sunday Selections.
This means that almost half my content might not hold interest to a lot of my audience. I feel that recurring series are a great way to sustain an audience’s attention. But it’s not useful to a new visitor who could care less about Internet Marketing.
I’m now trying to be honest with myself. If I just came by this blog, I probably wouldn’t read this series on blogging nor the one about infoproducts because it’s simply too much information.
People prefer blog posts in small, bite-sized portions. Even a massive post of over 2,000 words in length can work if your content is good. However, it’s a little dangerous to create a 10+ post series because it’s a lot of content for your readers to digest. If you want to provide this much information, put it into a free report.
This is the End…
Like I said, this is the last in this series (unless I get inspired in a few months and decide to add more).
Hopefully you learned something about creating a successful blog. I’ve had a lot of fun writing this series. It’s even helped define what I actually want to do with this site. So it’s been incredibly helpful to have an excuse each week to think about ways to improve my blogging system.
I want to ask a favor as I close this post. Was there anything I missed in this series about blogging? Were their problems I didn’t address? Did you agree with what I discussed or do you feel I completely miss the mark? Let me know your thoughts…Take Action. Get Results.