Welcome to the 4th week on how to get more blog traffic. As the name describes, this is a regular series where I list the exact strategies I’ve used (and will use) to skyrocket my traffic stats. If you’ve missed anything I recommend checking out the directory of the “get more blog traffic blueprint”.
Today we’re going to talk about creating incredible, backlink-worthy content. Now if you’ve been following this series then you might think this was covered in week 2. Yes, this was something I briefly discussed. However, there’s a specific strategy I didn’t mention that is critical component to driving lots of traffic to your blog.
Let me explain…
Create Posts with Massive Value
On my Feed Reader, I have a special list of blogs that get more traffic than the Steve Scott Site. The common thing I noticed is they all regularly write incredibly valuable posts.
These aren’t boring list posts like “29 Word Plugins You Must Have!” I’m talking about game changing articles – Posts that are thousands of words in length and provide massive value to the reader.
I’m sure you’ve heard about posts like this. They’re often labeled as linkbait, pillar content OR tent posts. I like to call them “Massive Value Posts”
Steve’s Experiment with Massive Value Posts
Back in early August, I started experimenting with my Monday posts. Instead of doing a regular old article, I made the commitment to write a 2,000+ word article that really helped readers solve a problem.
Not all these articles were a resounding success. But I noticed most of them got a large number of comments and re-tweets. In short, people seemed to respond to these articles. Even better – My traffic stats started climbing.
5 Examples of Massive Value Posts
A massive value post is all about helping readers. It doesn’t have to be any set length. The important thing is a person should finish reading the article and feel like they should tell the world about it.
To give a few examples, here are five posts that provide massive value:
- My Post: How to Research an Internet Marketing Niche: THE Ultimate Blueprint
- Glen’s Post: Guest Blogging: The Ultimate Guide
- Blog Tyrant’s Post: How I Got Over 11,908 Visitors in My Blog’s Third Week
- Pat’s Post: THE Backlinking Strategy that Works
- Ana’a Post: 202 Bite-Sized Tips to Insanely Increase Your Blog Traffic
Why YOU Should Create Massive Value Posts
Like I said before, a massive value post goes way beyond a typical article. Spend at least a few hours putting it together.
Why would you want to do this? As you know, it’s hard to stand out from the thousands of blogs in your niche. And it’s only going to get more competitive. The best way to make a name for yourself is to be *known* as a guy/gal who regularly releases awesome, attention-grabbing content.
I’m not saying it’ll be easy. Actually you’ll probably hate me after writing a few of these. On the other hand, I guarantee you’ll quickly build a collection of people who follow you – Simply because you’re willing to provide great content that’s not found anywhere else.
Massive Value Post Battle Plan
Let’s talk about how to put this information into action. I like to post a massive value article once a week. But if you have limited time, then aim for once every two weeks.
I can’t tell you what to write since I’m not in your niche. I suggest starting with topical “how-to” articles and give a thorough step-by-step solution. Then move to related posts as you get feedback from readers.
After writing the post, promote it through different social media channels. For example, I have my outsource worker Tweet the Monday post once a day each week. This brings a in a lot of extra eyeballs I wouldn’t normally get.
Finally, try this when you have a nice collection of massive posts. Create a sidebar or page tab that features “the best of” your site. This is a great way to provide lots of value to readers who are checking out your blog for the first time.
YOUR Goal for This Week
In the next seven days, I want you to create one massive value post. Then make the commitment to write one every other week. This requires some hard work, but you’ll be rewarded when your traffic quickly increases!Take Action. Get Results.