Welcome to the 3rd part of the series on creating niche affiliate income. Missed anything? Then go check out this page and get caught up on the last two lessons.
Up to this point we’ve answered some questions and gone over fifteen strategies that will “Google-Proof” your website.
Now let’s that first step towards building a successful niche website!
Everything starts with your topic. Most people recommend starting with keyword selection. I disagree. My plan is to target specific affiliate marketing niches and products. I’ve found you can make a lot of money by picking the right product in the right market.
Here’s how to do this…
To start, I recommend reading my free PDF: THE Affiliate Research Formula. This 8,000 word report provides a comprehensive overview on generating niche ideas.
My niche selection strategy mostly follows what I cover there. The only difference is I look for niche topics with one of two things:
a) People with a buying mindset
b) Products that fulfill an emotional trigger
There are many affiliate products that fit this description. My strategy is to find people who are:
- Doing research on a particular product
- Asking questions about that product
- Looking for information on a problem they’re experiencing
- Seeking advice in a market where there are multiple solutions
- Seeking advice in a market where there are multiple problems
Sad to say, I don’t have a fancy strategy for finding a niche market. Usually I’ll start with the Clickbank Marketplace. Then I’ll use the sales page to generate keyword and topic ideas:
I know. This isn’t a very a sophisticated way to pick a topic. But it works for me because I know 99.9% of my competition isn’t willing to take that extra step. Odds are you can make any niche work if you’re willing to work hard at getting quality backlinks.
Like I said, this is a strategy I’m using. I don’t guarantee it’ll work in every situation. But here’s how it’ll be applied in three different niches for this series:
Example #1 – Niche Site X
In the first part of this series I mentioned that I won’t give specific details about this site. What I will do is discuss basic strategies and the results I get.
This is a review site of a product with a sizable affiliate commission ($100.) My primary strategy is to target the “buying keywords” that people use to get more information. Then I’ll go after keywords which relate to the problems that the product solves.
Frankly I made a mistake with this site. While it’s already made a few sales, I’m not sure if I should have branded this site around a specific product. Who knows if this will break a “Google Rule” in the future?
What I should have done is target a niche topic and then worried about a specific product.
Example #2 – Niche Site Y
Alright, this site is only a figment of my imagination. I think I’m sure about the topic. But it’ll be a few weeks before I’ll provide the exact details.
This will be my attempt to pursue an ultra-specific, small niche with low competition. Why am I mentioning it now? Because it’s the opposite of the mega-niche site I’m starting this week.
Which brings us to…
Example #3 – The “Break Up” Niche
I picked this topic for a number of reasons. It has a lot of profit potential (more on this later.) There is a lot of demand for information in this niche. And it has a lot of negatives which would dissuade most people from pursuing it.
You see, I want to pick a topic that is extremely competitive. I figure if I can make this work, then I know my search engine strategy can be applied to any market.
Plus I purposefully picked something that’s considered a spam topic by sites like Squidoo.com and EzineArticles.com. Why? To show how to build a quality site in a niche that’s full of “thin content.”
I’ll admit this might not be the perfect idea for a case study. But I’m willing to step up to the challenge!
I’m sure everyone has heard about the “get your ex back” niche. It’s what Travis Sago recommends in his Bum Marketing Method. (A free eBook that’s helped many people get started with affiliate marketing.) The goal of this market is to help people win back their ex girlfriend or boyfriend.
I think there should be a lot more to this niche. Basically you’re talking about anyone who is going through a break up or wants to prevent one from happening. Yes, you can recommend a product to win back an ex. But as we all know, some exes should stay exes. The better idea is to build a catalog of offers that can be promoted on a single site:
Here is the rationale behind each *type* of person:
- Get Over a Breakup – An individual who is experiencing emotional trauma from a breakup and wants to know how to move on
- Prevent a Breakup – Someone who wants to improve an existing relationship or add spice to it
- Win Back an Ex Girlfriend – A guy who still loves his ex-girlfriend and wants to get her back
- Win Back an Ex Boyfriend – Same thing; but it’s a girl who feels this way
- Win Back an Ex (Non Gender) – Some content (and products) can be applied to any sex
- Dating Tips for Men – The ex is gone…for good. Time to start meeting other people!
- Dating Tips for Women – Same thing; but it’s a girl who is starting to date again.
- Side-by-side Product Reviews – Someone is searching for information about products. This content shows the comparison between the most popular offers in this market.
These are just a few ideas I brainstormed in five minutes. I’m sure I could come up with at least 20+ that relate to the “break up” niche.
I’m not saying you have to pitch a product for each topic. Some might be better off as blog posts. What I am saying is there are a lot of things you can do with this one particular niche site.
The first thing to do with niche research is find a product. The one product that sticks out is the Magic of Making Up by TW Jackson (Travis Sago’s pen name.) I’m not 100% sure this is what I’ll promote. But it provides a great starting point for keyword research. All I do is take the product phrases and insert it into Google Keyword External to get more information:
As you can see, there are a lot of phrases related to this product. So how’s the competition? That’s what I find out using the Market Samurai tool. This piece of software helps me identify what keywords to target when I start my niche site.
Here’s a video where I go through the competition of these keyword phrases:
As you saw in the video, Market Samurai is telling me there’s a crazy amount of competition in this market. On the other hand, I think there is a lot of opportunity. Some of the top rankings are pieces of content that are hosted on properties like:
- Article directories
My point? With a quality backlinking strategy you can beat these people. In my opinion, this is a topic that’s worth pursuing.
My core strategy is to use search engine optimization to generate web traffic. So I’ll need any advantage I can get. That’s why I’ve decided to purchase an aged domain.
Here’s a video that shows how to do this:
Here are the two sites I mentioned in the video:
Anyway, I think getexbacksecrets.com is a pretty decent domain name. Plus it’s over a year old.
Now all I have to do is put some content on it…
Alright, that’s my strategy for finding a profitable niche. There’s a little more that goes into it. Specifically, most niche sites get the majority of their traffic from long-tail keyword searches.
So in the next part of this series, I’m going to talk about the long-tail and how to generate lots of traffic using this technique.
Questions? Comments? Concerns?
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