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Internet Marketing Hacking Explained

by Steve Scott | Join Him On Facebook

For the last few weeks, I’ve been trying to come up with a general theme for this site. If you’ve read some of my posts then you’ve seen that I talk about a wide variety of subjects. Like personal growth, lifestyle design, and online business success.

The problem I’m having is this… In my head, these are all related to one another. But to the outside observer, I feel like these general topics might seem unrelated. In fact, some of them could appear to be completely contradictory.

Now in a few recent posts, I described how I earn a passive income with affiliate marketing and creating information products. The reason I feel like these are related to lifestyle design and personal growth is because both of these income streams allow me to have the flexibility to live my life on my terms.

What’s really troubling me is I worry about…

…Becoming Another Cheesy “Internet Marketing Guru”

We’ve all seen someone like this. He (or she) talks about how they make all this money through their “super-nuclear cash profit-pulling machine.” And for the low, low cost of $99.97, they’ll provide everything you need to know about making millions of dollars.

People like this fill their site up with lots of cool graphs about all the money they make without working that hard. They make all sorts of lofty claims about the life you could be living. And you can’t help but feel like anything is possible.

What really fills me with anxiety is I could become one of these “cheesy Internet Marketers.” Sure, I make a full-time income from my online business, but I don’t want to send the message that it’s easy or that I spend all of my time sipping Mojito’s, tanning on a warm exotic beach.

So I would love to release a series of information products about Internet Marketing, but I don’t want to go down that slippery slope of pitching stuff that fills people’s heads with foolish dreams.

My Dilemma…

So getting back to my dilemma… For the last month, I’ve been wracking my brain trying to come up with a general way to present my ‘online business philosophy.’

When I journaled my thoughts about Internet Marketing, I came up with two primary principles:

  1. I believe in systems
  2. I believe in results

And when I put these two concepts together I can come up with a handy little affirmation statement:

“I make information products that help people create results-based systems for their online business.”

As you can see this quite a mouthful! I’m sure if I said it, ten times really fast, it would be a major tongue-twister. So to make this easier, I recently came across an excellent term that pretty much describes what I want to do…

The Concept of “Internet Marketing Hacking”

I’m sure you’ve heard the term Internet Marketing. But what is “hacking?” Well here’s the generic definition from Wikipedia:

Hacking refers to the re-configuring or re-programming of a system to function in ways not facilitated by the owner, administrator, or designer. The term(s) have several related meanings in the technology and computer science fields, wherein a “hack” may refer to a clever or quick fix to a computer program problem, or to what may be perceived to be a clumsy or inelegant (but usually relatively quick) solution to a problem.

In essence, what I want to do is help people create a successful online business that’s based on a proven system. I don’t want to become a cheesy Internet Marketing guru. Instead, I aspire to become someone who releases a series of smaller information products which each solve a very specific problem.

Putting it all together, I one day hope to be the “go-to guy” for Internet Marketing Hacking!

What this means is I hope to provide a series of short-cuts and breakthroughs that will teach you how to run an online business in an efficient manner where you’re maximizing the results you get.

In addition, I hope to take this concept one step further and use it to create a series of products about “lifestyle hacking” (I know…this has already been done) and “travel hacking.” Ultimately I want to create a mini-empire writing about the stuff that’s made a huge difference in my life.

My Internet Marketing Hacking Product Ideas

So what’s next?

Well, my journal has about 100+ product ideas for an information product. What I’m struggling with is figuring out what to first create. Like I said, I want to come up with something that’ll have an immediate impact on a person’s online business.

My current thought process is this…

In the last few days, I’ve submitted a few articles to EzineArticles.com which have received over a 40% click-thru rate (CTR). (If you’ve ever done article marketing, then you know how hard it is to get more than a 10% CTR.)

I’m thinking about spending the next few months experimenting with this technique and coming up with a step-by-step system for article marketing. I would like to create a product that’s not filled with fluff. But instead provides instant results for anyone who purchases it.

My question is this… Let’s say you’re a potential customer of mine.

Which would YOU be more interested in:

A massive product that covers a topic like affiliate marketing or a smaller, low-priced report that immediately fixes a problem that you’re experiencing?

Please comment below…

Take Action. Get Results.



{ 9 comments }

Bobby Rio

Steve

I like the ideas of hacks…

I think a lot of us out there could learn more from the best techniques and tactics that helped you grow a six figure business – than a massive course covering internet marketing in general..

haha but i’m also not a beginner- so a complete newbie might have a different perspective…

but like you mentioned in a previous article… its much better to niche down. And i’ve found that to be 100% true.

Steve Scott

Definitely agree. I think there are plenty of people who have excellent overall “how to” programs. But it’s the smaller products that you can use to make a killing.

For instance, I once paid $30 for a product that was simply about how to write email subject lines. Yes, this was a very small topic, but it was a problem that I was having which needed to be fixed.

Ralph

Steve,
I don’t have an answer to your question. I don’t have any small problems right now. Or maybe I do, it’s just that they all get mushed up into what is the big problem: How am I going to make money on the web and the ancillary problem of who can I trust if I actually put some money on the line for training. Beyond that, say I trust somebody and give them money but then I find out that it requires me to become a cheesy internet marketer and pretending to be somebody I am not – even if it is in the most reponsible and helplful manner. Like I said this is not an answer to your question but I do have a comment on hack (life-hack and hacking). I can’t help but associate the word with the meaning I grew up with – somebody who is not skilled. I doubt if too many Gen x and y individuals think about this but baby boomers and beyond will.
.-= Ralph´s last blog ..More Tongue Tickling Words =-.

Steve Scott

Ralph,

Thanks for the comments. When you’re ready for more in-depth training, I have a number of people that I regularly follow who I feel teach with a bunch of integrity.

I do agree that it’s a dangerous road towards been cheesy and too “marketing-esqe.” To be brutally honest, I’ve definitely crossed that line a few times. With this blog, I’m trying to make amends and more true to how I really am.

I did recognize the “hack” connotation. Usually it refers to a writer with poor skillsets. Right? My parents actually pointed that out as well.
.-= Steve Scott´s last blog ..Is Howard Stern the Answer to Successful Blogging? =-.

Ralph

That’s right, your parents would notice youngster.
.-= Ralph´s last blog ..50’s Nostalgia – Chrysler Motor’s Forward Look =-.

Steve Scott

Absolutely. They notice everything! It’s good though, I like having somebody who is there to give feedback, even if it’s negative. Helps me know where to improve.
.-= Steve Scott´s last blog ..Steve’s Sunday Selections – March 28th, 2010 =-.

Neil Macdonald

Hi Steve,

I am a Newbie, one week old.

Although I haven’t purchased anything yet, I’m still sifting through the freebies, and learning what is valuble information, and what is not, noting the real “Gurus” so when it is time to buy I am at least a bit educated.

Anyway here’s is my take on this.

Why not do both, time allowing. You could do the smaller projects, and promote them as developed, and work on the “great novel” as well.

The people that purchased the quick fixes, might be more inclined to buy the larger dollar amount item because you have established a good rapport with them.

Also, word of mouth about the smaller fixes would be good for the larger project, much like the rapport the people giving me the freebies are developing with me, even if they are not aware of it yet.

Steve Scott

Neil– Thanks for coming to my blog and commenting. Glad to hear that you’re taking a chance on starting with Internet Marketing. Feel free to ask for help if you’re confused about what products to buy and who to trust. There are a lot of guys/girls that I’ve learned from who have some great info.

I do like your idea. And in all likelihood, I’ll probably do something to that. You’re absolutely right that people would buy the more expensive stuff if I can help them with the small, tightly focused problem.

What I worry about is pulling a “Guns and Roses” and spending 10 years trying to develop the perfect, massive ‘How-to’ product that’s completely irrelevant by the time I release it.

Anyway, if you have any questions about anything, let me know!
.-= Steve Scott´s last blog ..Steve’s Sunday Selections – March 28th, 2010 =-.

Gail

Steve, the ‘hacks’ sound like cliff notes to me, and they’re probably the way to go.
I read a report (again sporry can’t remember the author) that talked about the product sales ladder.

Free report
$ ebook
$$ multimedia course
$$$ membership training site
$$$$ Workshops
$$$$$ Consulting
$$$$$$ One on onecoaching

The basic idea being that you hook potential customers with a valuable primer on the subject, then point them to a more complete ebook (your hacks)
then you expand a little more and add videos and multimedia to make the learning easier, and people will pay more. For the third step, you create a series of these products which you offer as a combined course online through membership site, then translate that into an offline ‘hands on’ learning experience in a group setting, and from there offer consulting and one on one coaching. The ticket price at each level increases, but you’ve already over delivered at each previous stage so your customers know they are going to get value.
Having done a fair bit of seriously underpaid consulting for clients in the past, who wouldn’t pay a fair price because they hadn’t worked up the ladder, I can see the point.
Even if you’re not interested in the higher levels of the ladder, I stillthink the series of smaller bite sized problem solving products that can later be consolidated into a comprehensive course makes more sense, as each one could then form the basis of a module, and you’ve already done most of the work to prepare it.
.-= Gail´s last blog ..Investing in Junk Coins by Keith Hamburger =-.

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