26

[Free] Is $.99 the New Free? The Truth About Launching and Pricing Your Kindle Books

by Steve Scott | Join Him On Facebook

For all of July, I was traveling through Greece.  While I *wanted* to relax and take the month off, one day I suddenly felt inspired to write a short Kindle booklet. 

The result is called:

Is $.99 the New Free?  The Truth About Launching and Pricing Your Kindle Books

It will be free through Amazon’s KDP Select program for the next five days.

Starting today (August 12th) to the end of Friday (August 16th); you can grab a free copy directly from Amazon.

Read on to discover the details about this freebie.

How to Launch Kindle Books

If you’re a Kindle author, then you understand the importance of a quality “book launch.”  If you can get a lot of downloads/sales in those first few days, your book will shoot to the top of Amazon’s charts and have long-term success.

Unfortunately there is a lot of confusion on what currently works best–giving away a book for free or selling it for the discount rate of $.99.

With my booklet, “Is $.99 the New Free?” I detail the pros and cons of both launch strategies.  Using information from my Kindle book business, I detail a few case studies that successfully answer this question.  Not only will I tell you what’s working for me, I also provide simple rules you can use to launch your next Kindle book.

Here’s a taste of what’s covered:

  • Why is it important to track your Kindle book sales?
  • What authors benefit best from offering free books through KDP Select?
  • Is it better to launch a book for free or sell it at $.99?
  • How does “visibility” work on Amazon?
  • How can you make a book permanently free on Amazon?
  • When should you move a book to other platforms?
  • How can you build an author platform?

Kindle publishing is constantly changing.  So grab this free book to learn what you should be doing with your business..

It’s Free. But Again I Need YOUR Help

Once again, I’m offering free copies (per Amazon’s KDP system) till midnight Pacific time on the 16th. So grab your copy while it’s still available.

But…

I need your help!! If you find this book to be useful, then I’d love a review on Amazon(Here is the link to the book in the Amazon marketplace.)

Don’t Own a Kindle Reader?

I know some people have had trouble accessing my books in the past. The truth is you don’t need a Kindle! There are a variety of free ways you can read a Kindle eBook:

In short, it’s really simple to read Amazon Kindle books – No matter what type of device you use to access the Internet.

If you still have trouble accessing this Kindle book, please send me an email: stevescottsite[at]gmail[dot]com before the end of Friday the 16th and I’ll sort you out.

Anyway…

Here is the download link to my free book ==> http://www.stevescottsite.com/newfreebook

And here’s the link to the UK Version ==> http://www.amazon.co.uk/Truth-Launching-Pricing-Kindle-ebook/dp/B00EGRZTZY

Go download it now and let me know your thoughts.

Take Action. Get Results.




P.S. Struggling with your Kindle books? Don't know how to get started on Amazon? Looking to generate an additional stream of income?

If so, click here to grab "Kindle Publishing Checklist: The 46-Step Plan for Turning an Idea into a Best-Selling Book"


{ 26 comments… read them below or add one }

Angel Candelaria

Hi Steve! I hope you’ve had a nice trip to Greece.

Curiously enough, I was wondering the same thing over these last days. My wife says I should not “give away” my books on a free offer during the first days; that I should wait a little longer before resorting to that strategy…. Maybe I have to analize my situation and market, and decide what works best.

Well, I grabbed a copy of your book, so I’ll be reading it shortly. Thanks.

Reply

Steve Scott

Both strategies have their own benefits. It’s really a matter of understanding “where you are” in Kindle publishing. If you have an audience and can generate 50+ sales on your own at $.99, then it’s better to launch it this way. However if you don’t have a huge presence, it’s still better to use those free days. Well, read over the book and let me know your thoughts.

Reply

Darlene with BlogBoldly

Hello Steve!

My nephew just got back from a mission trip in Greece. I hear it’s absolutely spectacular.

Hopping over to Amazon to get your newest book.

I diligently working on my Kindle book series for publishing. Right now I don’t have any books published, so I have a question.

Question:
Should I publish all three books in the series at one time so they’re all linked together?

I have a growing following and this series will address their specific needs, so I figure my best chance of gaining momentum is to put them all out at one time in hopes they’ll download (and review) while the books are free (or .99 which I’ll decide after reading your booklet)

Geez.. was that really one loooong sentence I just wrote?

darlene :)

Reply

Steve Scott

Hey Darlene,

I’d recommend spacing them out (at least) a week apart. If you do them all at once, you might diminish the number of reviews/downloads that you’d get if you did separately. And also you could start with the fir st (or first two), give them away for free and then sell the third at $.99. You definitely want to test things on your own, but that’s what I’d recommend.

Greece WAS spectacular. Really enjoyed my time there.

Talk soon,
Steve

Reply

Darlene with BlogBoldly

OK.. thanks for replying.

Forwarded your email to several pp so that should generate a few more downloads.

darlene :)

Reply

Alex B.

Thanks, Darlene! :)

I actually just changed it tonight to my newly designed opt-in.. Hopefully it’s even better than the previous one! :D

Thank again for the kind words!

All the best,
-Alex

Reply

Darlene with BlogBoldly

I like your new Optin Alex..

Now that you’ve totally redesigned it, my only question is:
Shouldn’t the actual optin be above the fold? :-/

You could leave exactly as is but add another optin right below headline:
“Success is a journey, not a destination.”

darlene

Reply

Steve Scott

Thanks Darlene! Appreciate the support…

Reply

Georganne Fiumara

Hi Steve,

While you were traveling, I started a new website, http://www.FreeKindlesToday.com to promote free and almost free Kindles. I am having such a good time and my audience is responding!

A lot of my referrals are business-oriented, although I do cover other topics. So many other free Kindle sites make haphazard selections and feature a lot of trashy fiction.

I do consider the number of stars and reviews before recommending Kindles, as you wrote, but that is not the only criteria I use to select featured books.

FreeKindlesToday.com is is growing rapidly and I will be featuring your new, free book and your 5-day promotion today. The recommendation will be up by noon today.

I am a fan of your books and your honesty – and I would like to work with you and your audience to promote your free and 99¢ Kindles. Authors can email me or tweet @HowToWorkOnline.

I hope you will take a look at FreeKindlesToday.com and, if you approve, include it in your recommended resources.

Thanks!
Georganne
P.S. You listed the end date of your 5-day promotion as May 16th instead of August 16th.

Reply

Steve Scott

Hey Georganne,

Thanks for the inclusion on your website — looks like you’re building up a nice audience. I’ll be sure to add it to my list and recommend it to others. Also, appreciate the correction on the dates. I did update the post so it makes more sense :-)

Thanks again,
Steve

Reply

Alex B.

Hey Steve!

Glad you had a nice trip!

I picked up a copy of your book, and will be sure to leave a review!

For me, I have a lot of success with running a 5 day FREE promo on the books I publish, right after publishing them. Reason being, currently, I have no e-mail list that I’m notifying when I publish books, in hopes they will buy.

Instead, I run my 5 day free promos right after publishing, to build up momentum with Amazon so what then the book goes back to paid, from free, it will be high in its’ category, and also on quite a few peoples “also purchased” lists :-)

This has really been working well for me! Last month was really good :-)

Thanks again Steve!

Your friend,
-Alex

Reply

Darlene with BlogBoldly

Hey Alex, Killer “Coming Soon” page.. and smart, too.

darlene :)

Reply

Steve Scott

Hey Alex — KDP Select is still a very effective strategy if you don’t have an email list. It’s something that I use with my habits book. I’m glad to hear that it’s still very successful for you. It seems like the long-term results really depend on your market and overall results from each free run.

Reply

Sally

Steve – I have purchased many of your books so far and have found them invaluable. I just downloaded this one as well.

One thought – How about offering a new book for free for a few days and then the 99 cent promo for a week or two? Perhaps this would be even more effective than just one or the other by itself. Just a thought. I may try it with my next book.

Reply

Steve Scott

That’s something I’m also testing. I think for my habits book, I’m going to follow the same strategy where I do the five free days, price at $.99 for a week and then see how that impacts my overall sales. Appreciate the suggestion.

Reply

PJ

Cloud reader works on Linux, not just Mac and PC.

Reply

Steve Scott

Thanks PJ — I’ll have to add it to the list next time.

Reply

Michal

Thanks Steve. Downloaded an in my “reading queue”.

Reply

Steve Scott

Thanks Michal!

Reply

James

Hey Steve, was in the hospital with my wife and newborn daughter, and missed the launch, but will definitely check this one out. are you planning to release a bundle of all your kindle publishing specific books?

Reply

Steve Scott

Hey James — Congrats on your newborn! I do have a bundle of my other three, but haven’t had time to incorporate the new one yet. Just send me an email and I can provide more details.

Reply

Ian Stables

Hi Steve, we’ve spoke many times via email. I have been meaning to check out your website for a while. I’ve been so busy writing.

I like all your books. I haven’t read the ones on blogging, only the ones about Kindle.

I did try the 0.99c promotion idea. I didn’t get a lot of results from this. However, I only tried it on one book. The free strategy still works best for me..

What makes the big difference is the book itself. If the book offers something that a lot of readers want, then you get a lot more success. No matter what marketing you use, the success will depend on this.

It’s not always easy to know what book will appeal to the market. Market research, on Amazon, can help, but it’s still a guessing game.

I’ve been surprised at the books that didn’t get big results and also the ones that did. The only real way of know is to research, publish, promote, and see what happens.

Some books that I promote go interstellar when I promote them. Others get meager results.

The key to success, that I learned from an internet marketer, was to produce, and keep on producing. You will have failures and successes. The more you do, the more successful you’ll be. I’ve found this to be true. A writer writes. The secret is to keep writing.

Always aim at quality information. Unfortunately, there’s a lot of rubbish up for sale. This is something I would never feel comfortable with. Even if my work contains the odd error or two, the information is the best I can provide.

I do go on don’t I?

Anyway, all the best. I hope you go on to produce a lot more books.

Kind regards,

Ian Stables

Reply

Steve Scott

Couldn’t agree more. Really, the “production model” has worked for me as well. I did find that the difference maker has been the way you “launch” a book. Free used to work really well, but now it’s looking like starting out at $.99 leads to a whole lot more sales down the road.

Reply

vivek kumar

thanks a lot

Reply

Kevin Long

Hi Steve

Just dropped by to let you know my second book went to #1 on Amazon, your book helped me big time, just wanted to say thanks so much.

have a great weekend

Kevin

Reply

Steve Scott

Congratulations Kevin! Glad to hear the book sales did well…good luck with the next one.

Reply

Leave a Comment

Previous post:

Next post: