Last Tuesday Corbett Barr of Think Traffic announced his “Million Dollar Blog Challenge.”
The goal is simple. His team will create a blog that will (hopefully) generate a million dollars over its lifetime.
With this challenge, he’ll show how to select a topic, build a brand, create content, and eventually – generate a sizeable income.
What’s personally interesting is Gene (my brother) and I are already working on a niche blog. Like Corbett, we want to show how to profit from an authority blog (outside the “make money” niche.) To that end, we’ll provide full disclosure about this process.
For instance, we’ll cover:
- Why we picked this topic
- How to fully research a niche
- Different ways to get content ideas
- Strategies for building authority and presence in a niche
- How to generate multiple streams of income
In short, we’ll show…step-by-step…how to build a profitable blog. And not just one of those flash in a pan websites. Our goal is to create something that will be successful for many years.
What About the “Go Large Project?”
Some of you might be thinking: “Steve aren’t you already doing this with the Go Large Project?”
The short answer is YES.
My brother and I have experienced success with The Go Large Project. Problem is there are many techniques I DON’T want to discuss on this blog. That’s because I earn over 90% of my income from this particular niche. Frankly, I don’t want to risk losing this money. I know it sounds paranoid; but I don’t want someone to reverse engineer what I do online.
The Million Dollar Blog Challenge presents fresh start. I won’t worry about losing income because it’s a brand new topic in a brand new niche. You really can’t lose what you don’t have.
Plus, this case study provides more value to readers. I’ll give specific details about what we’re successfully doing. And I’ll be open about what doesn’t work. Overall this is a better learning experience for anyone who wants to build a profitable website.
What this mean for the Go Large Project? I’m not going to blog about this topic. Honestly I’d rather talk about this new blog. But Gene and I are still working on the Go Large Project site. So maybe one day I’ll post results for any major breakthrough.
Niche Site vs. Profitable Blog
What I like about Corbett’s million dollar challenge is he makes a big distinction between a niche site and a profitable blog.
Here’s what he said:
“Niche sites are usually based on topics where an opportunity exists to attract visitors through the search engines and monetize them through Google AdSense or affiliate marketing.
For this project, we won’t be constrained by keyword research in choosing our topic. We’ll hopefully choose something fun, something that we want to write about and have experience with ourselves. We won’t be using pen names, and the team members’ personalities may be part of the content itself.
Also, this project may rely on several different ways to make money and probably won’t focus on Google Adsense. Anything goes: affiliate marketing, advertising, developing products, services, partnerships, etc.
And finally, depending on the topic, we will likely rely on building relationships with the readers of our blog, so they keep coming back over time. With a niche site, often you’re trying to monetize traffic the very first time visitors come to your site.”
Why is this distinction important?
Frankly it makes more sense to focus on a single niche. You’ll find it’s a better long-term strategy for building authority, creating content, and generating income. You can’t do these things with a series of small niche websites.
With our million dollar blog we’ll start with the standard niche income strategies: Google Adsense, affiliate marketing, and advertising.
Ultimately though, it’s our goal to create an authority website in this market and build a loyal following. Maybe we’ll even create a few information products! There’s no limit to what we’ll do with this website.
Taking Action on the Million Dollar Challenge
Gene and I have already taken action on this challenge. We’ve picked a niche (I’ll reveal it next time) and now we’re researching its profitability. For instance, in the past week we’ve:
- Researched keywords using the Google Keyword Tool
- Used Market Samurai to check out competition
- Examined the profit-potential of keywords in Google Adsense
- Reviewed the Clickbank Marketplace for affiliate products
- Checked out PPC ads to see what people are selling
- Built a database of related blogs and authority sites
So far this niche is looking good. There are people looking for information in this market. The only unanswered question is – Are they buying stuff? We won’t know the answer till we a fully research this topic. (For more on this, check out my free PDF: The Affiliate Research Formula.
The important thing is to note is Gene and I have taken action. We are not just sitting around, sipping Latte’s and Mocha-chino’s, talking about our incredible ideas. We took that first step towards achieving a massive goal. (We both prefer tea anyway.)
How to Build YOUR Million Dollar Blog
Now is the time for you to take action. Go check out Corbett’s post on building a million dollar blog. Then jump in and start your own. What’s cool is you get to post the results on his Think Traffic site. So you’ll get free publicity and a nice backlink.
Overall, I think this is a great way to motivating tool. Obviously not many people are going to make a million dollars from a single website. But there’s nothing wrong with aiming for a lofty goal.
I’m definitely jumping into this challenge.
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