We all understand the importance of providing quality content. It doesn’t matter if you’re an affiliate marketer, eBook author, or blogger; your job is to create information that changes people’s lives. This is especially true for the massive value articles (or reports) you offer.
The question is “How do I know what my audience wants?”
You ask them!
Instead of struggling with content ideas, it’s better to ask your audience. Do this by setting up a simple poll that asks people what they’d want to learn.
An Example of How to Poll your Audience
Last week I decided to create another lead magnet for my primary affiliate site.
I wanted to make sure this free report was what they wanted. So I narrowed things down to 4 ideas. Then I set up a simple survey using the free WP-Polls plugin asking my audience to pick one of the four options. Plus I included a follow-up question on what type of format they preferred: PDF, audio or video.
Finally I sent the following email to my email list. This asked my subscribers to answer two simple questions. (I blacked out the areas which identifies my pen name and affiliate niche.)
As you can see below, I had over 500 people reply to this survey. But I didn’t expect there would be a tie. So now I’ll have to send another poll and ask people to choose one of these two options.
Another thing I learned is that most of my audience prefers a PDF version over audio and video. This goes against what I originally thought. Most Internet marketers say that people prefer a multimedia format. Yet an overwhelming amount of my subscribers like PDFs.
Finally there was a nice side benefit to this survey. I had 112 people respond in the box below the poll. The majority of these comments were from people clarifying their answer and telling me exactly what they want.
So I don’t have to guess at the content of my free report. Instead all I have to do is create content that answers all these questions. The comments from my subscribers will help me create the kind of information that people want!
How to Apply the Polling Technique to your Internet Business
This technique can be used with any type of Internet business. My recommendation is to create a page (not a post) on your blog and run a simple poll. Take the top four obstacles/problems in your niche and ask your audience what they want to learn.
You can then use this information to create things like:
- Blog articles
- Linkbait ideas
- Special reports
- Lead magnet ideas
- YouTube videos
- Paid information products
The important thing is to create a piece of content that’s incredibly useful to your audience.
So start a poll today.
Your audience holds the key to perfect content creation. All you have to do is ask what they want!Take Action. Get Results.
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