How to Build a Non-Suck Info Product

How to Build Information Products that Dont SuckYou’ve probably heard about the income potential of writing books and information products.  Lately I’m generating a decent amount with my Kindle books.  So I know info products work!

The problem is it’s hard to create long-term income if you’re offering sucky information products.

That’s why it’s important to read Grant’s guest post and make you’re creating something that is worth purchasing. 

Most information products suck.

There, I said it. The elephant in the room has been identified.

The hype-to-value ratio in the information product industry has gotten pretty far out of whack, in my experience.

The make money online sphere (you almost expected that to be anchor text, didn’t you!) is probably the worst, certainly. But at the end of the day, when you compare a much-hyped info product to a well-reviewed book on the same subject, the ink-splattered dead tree is probably a better deal.

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How to Get More Traffic and Subscribers (with Fast, Easy Writing)

How to Get More Traffic and Subscribers

[Update: The webinar is now over.  The good news is  you can access the training through this link]

Today is the day!

At 3 PM (Eastern Standard Time) I’m hosting a live training webinar with Danny Iny.

The topic?

Danny will be talking about how YOU can get more traffic and subscribers with his “Fast, Easy Writing” techniques.

In this training session he’ll cover the same techniques that landed him guest posts and solid connections from websites like:

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[Question Answered] Reuse Content without Getting Penalized by Google?

Duplicate Content Penalty by GoogleIt’s great to have an authority affiliate marketing business because you can recycle content in a variety of ways.

But there has been some discussion about what Google wants – Specifically if there is penalty for using “duplicate content” on your blog.

There’s a lot of debate about Google’s algorithm when it comes to reusing articles.  Some say there is a duplicate content penalty.  Others claim there’s no such thing.

So today I’m including a video where Danny Iny of Naked Marketing answers the question:  “Can Content Be Re-Used without Being Penalized by Google?”

Check it out here:

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6 Persuasion Secrets Every Affiliate Marketer Should Know

Use Persuasion with Affiliate MarketingPersuasion is the primary goal of any affiliate marketing campaign.

You’re trying to convince a total stranger to pay for something – Solely based on your opinion.

With affiliate marketing your goal is to influence people.  You’re basically trying to control the way they think and act.

That’s why it’s important to use the persuasion techniques described in Influence by Robert Cialdini.

In this book, Cialdini talks about the six ways to influence people:

  1.  Reciprocation
  2.  Commitment and Consistency
  3. Liking
  4. Social Proof
  5. Authority
  6. Scarcity

You can apply this information in a number of ways.  Today we’ll talk about how to use these persuasion tactics with your affiliate offers. Ultimately, these techniques will lead to more clicks and more sales.  So pay close attention!

I’ll cover each influencer; plus I’ll provide a specific example from a fictional affiliate marketer in the “fitness for men” niche:

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My #1 Bulletproof Strategy for Selecting the Best Affiliate Products

How to Find the Best Affiliate ProductsSo you’ve discovered a great niche and found a few potential products.

The question is:

“How do you know which affiliate offer to promote?” 

This is an important question to ask.  In fact, the wrong choice means low affiliate commissions and a risk of losing the interest of your audience.

So any affiliate offer must match what people really want.

Fortunately there is an easy way to select the perfect affiliate offer.  It comes down to using a simple strategy that I’ll reveal today…

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A Reduce, Reuse, and Recycle Plan For Your Article

One of the “tricks” I like to use is to recycle existing web content. 

Do this and you can reach a wider audience with a minimal amount of work. 

A great way to do this is to use the system Peggy talks about in this guest post…

Steve admits to being a little lazy. That is, he’s lazy about writing more and more articles when he can leverage the first one in so many ways. He makes a good case for working smarter, not harder.

So I thought I’d show you the path an article can take, in its different forms, and how many eyeballs could potentially see it. And since I want you to “see” what I’m talking about, I’m going to put up an Easy Article Starter (the beginnings of an article, more like an outline) here as an example to work from. Ready?

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How to Make a Simple Video for Affiliate Marketing on

How to Make a Simple Video for Affiliate Marketing on YouTube

One of the emerging trends with affiliate marketing is to promote products through video.

How to Make a Simple Video for Affiliate Marketing on YouTubeUnfortunately many people shy away from this technique because they think it’s too hard to do.

The reality is anyone can make a simple video!

In fact,there are a wide-range of tools that make it super easy to create a stylish looking YouTube video.

For instance, I’ll often use the Animoto program to make videos.  This software makes it very easy to create a multimedia presentation in less than ten minutes.

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6 Eye-Catching Graphics that ALL Blogs Need

Graphics for Blogs

Graphics for BlogsI don’t claim to be good at making graphics.

Nor do I have an ounce of artistic talent.

In fact when I was 8, my art teacher wouldn’t let me have a pair of scissors because I was too clumsy <— True story!

With all that said, I’m a firm believer that images can enhance the quality of any blog.

That’s why recently I’ve been working hard to improve the overall visual experience for readers.

The following are six types of graphics I’m currently using on this blog.  Each is specifically designed to enhance the quality of the written content:

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71 Web Copywriting “Hidden Gems” (or How to Create the ULTIMATE Copywriting Swipe File)

Website Copywriting Hidden Gems

Website Copywriting Hidden GemsA successful Internet business starts with copywriting.

It’s the words you use that impact what people do on your website.

Simply put:

Great copywriting = Great response rates

Now, I won’t pretend to be a great copywriter.  I do work at improving on this skill.  So I’m always looking for excellent resources on this topic.

What’s interesting is the Internet is chock-full of copywriting resources.  Most of them are completely free!

Here is a list of 71 copywriting websites (and tools) you can use to improve the success of your Internet business…

(WARNING: There’s a lot of content on these websites; so you might want to bookmark this page for future reference.)

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18 Ways To Use Simple Ebooks To Leverage your Online Business

Ways to use your Ebook

Today we have a guest post Paul Wolfe.  Paul talks about things near and dear to my heart.  E-Books.  More importantly, he talks about all the things you can do with an eBook once you have taken the time and effort to create one.  It is all about maximizing your effort.

With an amazing 18 things you can do with an eBook once you have completed it, this post should give you even more reasons to get going on your masterpiece.  Thanks Paul, take it away….Ways to use your Ebook

The eBook is dead – long live the eBook!

You may have heard exaggerated reports of the eBook’s apparent demise in your trawls around the old Interwebz.  Those reports have been grossly exaggerated – and whilst it’s true that in some markets the focus has switched to higher value content (e.g Video), not only is the eBook not dead.  But it’s gaining in popularity.

Although Amazon are notoriously tight-lipped in giving specific sales information, they were reporting Kindle books outselling hardcovers by 2 to 1 in May 2010.  And analysts predict that for 2011 Amazon will actually generate more revenue from Kindle book sales, than from sales of the readers.

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How to Complete your eBook Masterpiece – Even if you HATE Writing

In the last month I’ve talked a lot about affiliate marketing.  So let’s shift focus and discuss the other way I make an online income – Selling eBooks.

Affiliate marketing is an excellent business model.  But I’ve found that offering an information product is how you make the real money. Currently I only have a single eBook offer.   Yet this product nets me an average of $3,000 to $4,000 of income each month. The best part is I only work an hour each week on this site. So this money is almost 100% passive income.

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