You’ve probably heard about the income potential of writing books and information products. Lately I’m generating a decent amount with my Kindle books. So I know info products work!
The problem is it’s hard to create long-term income if you’re offering sucky information products.
That’s why it’s important to read Grant’s guest post and make you’re creating something that is worth purchasing.
Most information products suck.
There, I said it. The elephant in the room has been identified.
The hype-to-value ratio in the information product industry has gotten pretty far out of whack, in my experience.
The make money online sphere (you almost expected that to be anchor text, didn’t you!) is probably the worst, certainly. But at the end of the day, when you compare a much-hyped info product to a well-reviewed book on the same subject, the ink-splattered dead tree is probably a better deal.
It’s great to have an 
Persuasion is the primary goal of 
So you’ve 
One of the “tricks” I like to use is to recycle existing web content. 
Unfortunately many people shy away from this technique because they think it’s too hard to do.
