Persuasion is the primary goal of any affiliate marketing campaign.
You’re trying to convince a total stranger to pay for something – Solely based on your opinion.
With affiliate marketing your goal is to influence people. You’re basically trying to control the way they think and act.
That’s why it’s important to use the persuasion techniques described in Influence by Robert Cialdini.
In this book, Cialdini talks about the six ways to influence people:
- Reciprocation
- Commitment and Consistency
- Liking
- Social Proof
- Authority
- Scarcity
You can apply this information in a number of ways. Today we’ll talk about how to use these persuasion tactics with your affiliate offers. Ultimately, these techniques will lead to more clicks and more sales. So pay close attention!
I’ll cover each influencer; plus I’ll provide a specific example from a fictional affiliate marketer in the “fitness for men” niche:
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