Kindle Relationship Building: What’s Your Origin Story?

Origin StoryWe all understand the importance of building an email list.

As a Kindle book author, this list can be the #1 generator of sales during a book launch.

The problem?

Many authors struggle with “what” to send email subscribers. They ask questions like: Can I promote my old books? How often should I send email? Should I focus on free content or ask subscribers to spend money?

Honestly, there’s a lot you can do with email, but your primary goal is to build relationships with subscribers.

When subscribers see you as someone real, they’re more likely to check out your books and potentially leave a positive review.

In today’s post, we’ll talk about a simply strategy for strengthening an email relationship. Specifically I’ll talk about why every author should add an “origin story” to their autoresponder sequence.

Let’s get to it.

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9 Steps for Building an Email List from Scratch [AIB]

We all know that list building is important, but it often becomes an afterthought when compared to other critical tasks.

The truth is email marketing isn’t just an item on your to do list—it can make or break the success of your website.  This is especially true if you’re building an Authority Internet Business.

My recommendation is this: Design your site (from day #1) with the goal to build a massive email list.

This should be done before content creation or any sort of marketing.  In fact, you can use an email list to build momentum for your authority business in a variety of ways:

  • Establish relationships with people interested in your niche
  • Generate downloads, reviews and purchases of Kindle books
  • Understand the common obstacles that readers experience
  • Create buzz and social recommendations for your high-value content
  • Promote other marketing channels like Facebook, YouTube, iPhone apps and Udemy.

Now, one of the reasons people don’t build an email list is they think it’s a difficult task.  Fortunately, you don’t need to do much to turn your website into a subscription generating machine.  In fact, when I built my authority site (, I designed it with one goal in mind—turn each visitor into an email subscriber.  And here is how I did it in nine steps:

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[Free Kindle Book] Email Marketing Blueprint – The Ultimate Guide to Building an Email List Asset

Email Marketing - The Ultimate Guide to Building an Email List AssetYesterday, I put the finishing touches on my latest Amazon Kindle book.

It’s called:

Email Marketing Blueprint – The Ultimate Guide to Building an Email List Asset

This guide will be free through Amazon’s KDP Select program for the next three days.

Starting today (May 29th) to the end of Friday (May 31st); you can grab a free copy directly from Amazon.  (I might extend this by two days, but I’m not 100% sure that I’ll do this.)

If you want to learn the *right way* to do email marketing, then read on to discover how you can grab a free copy.

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14 Free Traffic Strategies for 2012 that DON’T Depend on Google [Traffic and Conversion #9]

How to Increase Blog TrafficWelcome to the ninth edition of the Traffic and Conversion Series!

This monthly post describes what I’m currently doing to drive traffic to my blog and email list.  By listing these techniques, I hope to help YOU increase your own traffic numbers.

Today’s post will talk about how to get web traffic – Even if you’ve been penalized by the recent Google Penguin update.

Many site owners have become a victim of the changes to the search engines.  That’s why it’s important to use these fourteen strategies to get more web traffic.

But, before dive into the main topic of this article, let’s go over the stats from last month:

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8 “Minimalist Blog Tricks” to Build a Massive Email List [Traffic and Conversion #8]

How to Increase Blog TrafficWelcome to the eight edition of the Traffic and Conversion series!  This monthly post chronicles the specific actions I take to expand the reach of this site.

Today’s post will talk about eight different ways a simple blog layout (ie: “minimalist”) can quickly build an email list.

Before we get to that, let’s go over the numbers from last month:

[title color=”green-vibrant” align=”scmgccenter” font=”verdana” style=”normal” size=”scmgc-2em”]April 2012 Statistics[/title]

First lets recap the stats from March:

  • 46,413 Visits
  • 77.45% Bounce Rate
  • 0:57 Average Visitor Duration

So what happened in April?

Here is a screenshot from last month:

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How to Mix Broadcast Emails and Autoresponders (without Pissing Off Subscribers)

Mixing Broadcast Emails with Autoresponder MessagesThis is a follow-up to the recent post: how often should you send email to an affiliate list.

Having a preset email sequence is a great way to provide automatic content to list subscribers.  But sometimes you want to send a broadcast message to your list.

Unfortunately this can be hard to do – Especially when you run the risk of sending multiple messages on the same day.

As you know, sending too many messages is the quickest way to overwhelm and ultimately piss off your subscribers.  You lost all credibility when that happens.

Fortunately there is a way to mix broadcast emails with a lengthy autoresponder sequence.

Here’s how to do it…

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How Often Should You Send Email to an Affiliate List?

Send Email to a ListEvery affiliate marketer has a STRONG opinion when it comes to how often to send email to a list.

In fact, the other day I asked this very question on the Warrior Forum.

The response I got back was varied:

  • Some recommend broadcasting a message every two weeks
  • Others do it on a weekly basis
  • Many deliver email twice a week
  • And a few say a daily email works best

So what’s the answer?

How often should you send email to a list?

I can only give you my opinion.  But it’s an opinion that comes from over six years of email marketing experience.  So I’d like to think it’s a good one…

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45 Ways to Take Your Email Marketing to the Next Level [Report]

Email Marketing Mastery Icon

Email Marketing Mastery IconThis is going to be a real short post today.


Well, I want to tell you about a project I’ve just completed and then link to a page with more details.

A month ago, I decided to write a list of email marketing tips for customers of my “Affiliate Marketing without the Bulls**t” product.

So I wrote…

…Then I wrote some more.

…And then, I wrote a LOT more.

The end result was a mini-information product with over 10,000 words on email marketing tips for increasing click-thru rates and income.  I call it:

Email Marketing Mastery: 45 Ways to Take Your Email Marketing to the Next Level

My customers really like this report.  Plus I’ve received a few emails from people who have taken action on the techniques that I recommend.


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Email Blogging: What’s Your Opinion?

Email Blogging Envelope

Email Blogging EnvelopeOnce in awhile, I come across an idea that’s so awesome that I kick myself for not thinking of it first.

Recently, Glen of wrote about a concept called Email Blogging.  (You’ll definitely want to read this one.)

The idea of email blogging is pretty simple.  You combine email marketing with blogging to get the best of both worlds.

You’re still providing great content.  But you’re doing it in a systematic way that benefits your readers while generating  income.

Now, I’m not going to rehash what Glen’s written.  So again, I recommend checking out his post to learn more about this technique.

What I am going to do is list a few advantages/disadvantages about email blogging and then get YOUR opinion on this topic…

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71 Web Copywriting “Hidden Gems” (or How to Create the ULTIMATE Copywriting Swipe File)

Website Copywriting Hidden Gems

Website Copywriting Hidden GemsA successful Internet business starts with copywriting.

It’s the words you use that impact what people do on your website.

Simply put:

Great copywriting = Great response rates

Now, I won’t pretend to be a great copywriter.  I do work at improving on this skill.  So I’m always looking for excellent resources on this topic.

What’s interesting is the Internet is chock-full of copywriting resources.  Most of them are completely free!

Here is a list of 71 copywriting websites (and tools) you can use to improve the success of your Internet business…

(WARNING: There’s a lot of content on these websites; so you might want to bookmark this page for future reference.)

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Email Open Rates: My #1 Trick for Increasing an Average Open Rate

#1 Trick for increasing email opens

#1 Trick for increasing email opensEmail marketing is the lifeblood of my Internet business.

Without it; I would make very little money. To that end, I’m always looking for ways to improve the results I get from this medium.

In the last few months, I’ve been experimenting with a technique that’s discussed in a special report about 45 email marketing tips.  This is a technique I’ve used in other areas of my life.  But I never thought how to apply it to my Internet business.

In today’s post; we’ll talk about this technique and how you can use it to improve the results you get from your email campaign.

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14 Ways to Revive a Lifeless Autoresponder Sequence

Revive a Lifeless Autoresponder SequenceMany successful Internet entrepreneurs depend on their autoresponder sequence.

It’s the mechanism they use to earn a full-time income. If they didn’t have email; they wouldn’t earn a dime.

The problem with email marketing is it’s completely depended upon subscriber response.

If people aren’t clicking links, they’re not checking out your offers. And if they’re not checking out offers, you’re not making money.

So how do you fix a low response? Or more specifically; how do you turn a weak autoresponder sequence into a profit-pulling email list?

Today I’ll list fourteen answers to these questions. All of these are part of the report I’ve written: 45 tips to take your email marketing to the next level.

#1: Provide Quality Content

People join a list to get expert information. These subscribers are not your personal ATM machine. So don’t treat them that way!

I’m all about generating an income. But I also provide great content…for free. I’ve learned a simple mantra:

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