Email Marketing Tips – Steve Scott's Kindle Publishing Blog

12 Types of Email Marketing Messages [Infographic]

October 2, 2012 by Steve Scott

“What type of email should I sent to my list?”

“Do I always need to promote something?”

“How do I balance quality content with different affiliate offers?”

These are all questions that people have when it comes to list building.

Many budding Internet entrepreneurs know about the value of email marketing. But most don’t do it because they’re unclear about what emails they should send.

So today I’ll break down 12 types of email marketing messages.

Even better – I’m going to do it with a detailed infographic.

Here we go…

How to Mix Broadcast Emails and Autoresponders (without Pissing Off Subscribers)

May 4, 2012May 3, 2012 by Steve Scott

This is a follow-up to the recent post: how often should you send email to an affiliate list.

Having a preset email sequence is a great way to provide automatic content to list subscribers. But sometimes you want to send a broadcast message to your list.

Unfortunately this can be hard to do – Especially when you run the risk of sending multiple messages on the same day.

As you know, sending too many messages is the quickest way to overwhelm and ultimately piss off your subscribers. You lost all credibility when that happens.

Fortunately there is a way to mix broadcast emails with a lengthy autoresponder sequence.

Here’s how to do it…

How Often Should You Send Email to an Affiliate List?

April 30, 2012April 28, 2012 by Steve Scott

Every affiliate marketer has a STRONG opinion when it comes to how often to send email to a list.

In fact, the other day I asked this very question on the Warrior Forum.

The response I got back was varied:

Some recommend broadcasting a message every two weeks
Others do it on a weekly basis
Many deliver email twice a week
And a few say a daily email works best

So what’s the answer?

How often should you send email to a list?

I can only give you my opinion. But it’s an opinion that comes from over six years of email marketing experience. So I’d like to think it’s a good one…

45 Ways to Take Your Email Marketing to the Next Level [Report]

April 24, 2012December 13, 2011 by Steve Scott

This is going to be a real short post today.

Why?

Well, I want to tell you about a project I’ve just completed and then link to a page with more details.

A month ago, I decided to write a list of email marketing tips for customers of my “Affiliate Marketing without the Bulls**t” product.

So I wrote…

…Then I wrote some more.

…And then, I wrote a LOT more.

The end result was a mini-information product with over 10,000 words on email marketing tips for increasing click-thru rates and income. I call it:

Email Marketing Mastery: 45 Ways to Take Your Email Marketing to the Next Level

My customers really like this report. Plus I’ve received a few emails from people who have taken action on the techniques that I recommend.

But…

Email Blogging: What’s Your Opinion?

April 24, 2012November 4, 2011 by Steve Scott

Once in awhile, I come across an idea that’s so awesome that I kick myself for not thinking of it first.

Recently, Glen of ViperChill.com wrote about a concept called Email Blogging. (You’ll definitely want to read this one.)

The idea of email blogging is pretty simple. You combine email marketing with blogging to get the best of both worlds.

You’re still providing great content. But you’re doing it in a systematic way that benefits your readers while generating income.

Now, I’m not going to rehash what Glen’s written. So again, I recommend checking out his post to learn more about this technique.

What I am going to do is list a few advantages/disadvantages about email blogging and then get YOUR opinion on this topic…

Email Open Rates: My #1 Trick for Increasing an Average Open Rate

April 24, 2012July 29, 2011 by Steve Scott

Email marketing is the lifeblood of my Internet business.

Without it; I would make very little money. To that end, I’m always looking for ways to improve the results I get from this medium.

In the last few months, I’ve been experimenting with a technique that’s discussed in a special report about 45 email marketing tips. This is a technique I’ve used in other areas of my life. But I never thought how to apply it to my Internet business.

In today’s post; we’ll talk about this technique and how you can use it to improve the results you get from your email campaign.

14 Ways to Revive a Lifeless Autoresponder Sequence

April 24, 2012June 13, 2011 by Steve Scott

Many successful Internet entrepreneurs depend on their autoresponder sequence.

It’s the mechanism they use to earn a full-time income. If they didn’t have email; they wouldn’t earn a dime.

The problem with email marketing is it’s completely depended upon subscriber response.

If people aren’t clicking links, they’re not checking out your offers. And if they’re not checking out offers, you’re not making money.

So how do you fix a low response? Or more specifically; how do you turn a weak autoresponder sequence into a profit-pulling email list?

Today I’ll list fourteen answers to these questions. All of these are part of the report I’ve written: 45 tips to take your email marketing to the next level.

#1: Provide Quality Content

People join a list to get expert information. These subscribers are not your personal ATM machine. So don’t treat them that way!

I’m all about generating an income. But I also provide great content…for free. I’ve learned a simple mantra:

23 A/B Split Tests that Get More Subscribers for Your Email List

April 24, 2012March 21, 2011 by Steve Scott

A squeeze page is the foundation of any online business. It’s the place where you offer a free report or “lead magnet” to get people to join your email list. And it’s through these subscribers that you generate a large portion of your Internet income.

That’s why it’s incredibly important to optimize a squeeze page and make sure you’re maximizing the number of people who subscribe.

How do you do this?

How to Build an Affiliate Autoresponder Sequence without “Burning” a List

April 24, 2012March 14, 2011 by Steve Scott

What’s the secret to earning a full-time affiliate income with email marketing?

It starts with the perfect email autoresponder sequence.

With an autoresponder, you get to contact subscribers multiple times about an affiliate offer. The best part is it’s a “set it and forget it” solution. All you have to is to create a sequence one time and it’ll make money for years to come.

Lead Magnet: THE Secret Ingredient to Email List Building

June 8, 2012December 20, 2010 by Steve Scott

What’s the secret to building a massive email list?

You offer what’s known as a “lead magnet.”

A lead magnet is a small report that a person downloads in exchange for entering their email address.

In this post, I’ll list my proven formula for creating a lead magnet. Pay close attention because this is the exact system I’ve successfully used since I started my affiliate business back in 2006…

6 Affiliate Marketing Emails that MAKE You Money

April 24, 2012November 29, 2010 by Steve Scott

Up till now, I’ve been pretty hush-hush about my affiliate marketing strategies.

So today, I’ve decide to pull back the curtain and break down SIX email prototypes I regularly send to my affiliate marketing list.

This is going to be a very detailed post – Filled with important lessons I’ve learned in the last four years.

So I urge you to stop what you’re doing right now and pay close attention to this post. If implemented on a targeted niche list, these affiliate emails will make you money.

(If you want to know more about this topic, then I recommend you check out my special report which covers 45 email marketing tips.)