This is a monthly blog post where I discuss specific strategies I use to drive more traffic to my sites and how I convert these web visitors.
(Specifically I detail what I’m currently doing with SteveScottSite.com)
Last time, I discussed 7 ways to increase blog traffic by 25.35%.
Today I’ll talk about a strategy that I’m currently using to increase the amount of time people spend on my site…by as much as 618%.
But first, let’s see what happened in October…
In September, this site had the following stats:
- 17,827 Visits
- 77.95% Bounce Rate
- 1:43 Time on Site
So what happened in October?
Here’s a screenshot from last month:
- 19,517 Visits (9.4% Increase)
- 78.43% Bounce Rate (.48% Increase)
- 1:35 Time on Site (8.4% Decrease)
I’m pretty happy with the increase in web traffic. That means this site is still growing – Even though I didn’t do much to promote it in the last month.
On the flip side, I’m a bit concerned that the bounce rate is increasing and the time on site is decreasing. Both indicate a downward trend.
Yes, you can make the argument that these numbers come from repeat visitors to the blog who only read the newest post. But I did a quick search and discovered the bounce rate for repeat traffic is actually 15.22%:
Basically, regular blog readers find something new to check out in every blog post.
However I’m not helping new visitors find what they want.
Part of the problem is I get a lot of what I call “junk traffic.” These are people who use Google Images to find a photo and then immediately leave.
For instance, I rank #1 for the word Spring:
Most of these web visitors spend a few seconds on my site, copy an image, and then immediately leave. Frankly, it’s hard to increase visitor retention numbers when I rank for dozens of these low quality image search results.
Anyway…another interesting metric from October is I had a few articles produce a dramatic increase on visitor “time on page.” Some by 618%. This means some of my articles make people stick around for a long time:
This is especially true for the “junk traffic” of people using Google Images.
One thought is to leverage the recent post on 6 Eye-Catching Graphics. Basically I can link this article to the “junk pages” that get Google Images traffic. Since these are people looking for photos, I can give them a simple plan for creating their own.
Moving forward I’m following this simple strategy. I think if you implement this plan, you’ll get a decrease in bounce rates and increase in your average visitor time length.
First everything starts with what you’re writing.
Yes, we’ve all heard a zillion times that content is king. So I’m not going to repeat it here. What I will say is it’s important to have a directory of killer posts and pages. At least 10 to 20.
The goal of these pages is to supply readers with additional information while they’re reading an article.
Here’s how to do this:
- Target ultra-specific topics in your niche
- Write each article where you’re providing lots of quality information (at least 1,000 words)
- Add graphics, screenshots, and photos
- Include a video for any concept you have to demonstrate
- Make the text easy to scan
Bottom line is you want to create a dozens of posts (or pages) that provide people with exceptional information.
Next, you’ll interlink these posts to the content on your site.
This process will take some time…depending on how much content you’ve published. What you want to do is link to these articles from every “secondary” post on your blog.
(Make sure to have the link open in a new window/tab.)
The amount of links depends on the post. Some posts will only link to a single article. While others will have 5 or 6. Really it depends on your personal preference.
For example, let’s say you have a blog about physical fitness. When writing a new post, you could link to some of these articles:
Overall, this strategy is a great way to keep people on your site. You’re giving good information. And you’re directing them to posts that can expand their knowledge on a specific topic.
My suggestion is to identify (or write) a few dozen high-quality articles. After that, figure out what pages are producing low-quality traffic from search engines. Then simply insert a few links to these killer content pieces.
I’m pretty happy with my traffic for October. But I think I’m not doing a great job of convincing some visitors to stick around.
For November (and beyond) I’m re-optimizing the “junk traffic” web pages. Basically I’ll be using this plan that I just detailed –> Direct visitors to lots of additional information.
So what do you think? Agree? Disagree?
Comment below and let me know your thoughts…Take Action. Get Results.