How I Learned about Marketing from a Dragon

This is an interesting article from Lesley Rice of Easy Content Blueprints.  Not only is a good article, I also liked it on a personal level because…cough, cough…I might have played D&D at “some” point in my life.  So take it away Leslie…

I have been a sorcerer for some time, working my way up from the lower levels and learning to use the magic in my blood, but that’s only on Saturdays when we play Dungeons and Dragons. 

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#1 Secret to Promoting an Affiliate Product

There’s been a lot written about how to promote an affiliate marketing product.  Some people tell you to presell it.  Others recommend marketing the product like it’s your own.  And a few say you should discuss both the good and bad points about what you’re trying to sell.

In my opinion, all of this is good advice.  However, there’s one secret to promoting an affiliate product that stands out above the rest.  It’s a concept I call “The Gene Factor.”

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If You Build It, Will They Come?

You’ve probably driven by a newly-constructed strip mall only to see that there are no tenants. In some instances, one or two spots have been leased while the others remain empty. Another common sight these days? Empty restaurants with handwritten signs taped to the door that read “Closed” or “Out of Business.”

I’ve always heard that approximately half of new businesses fail, and that seems like a fairly accurate assumption. I know I’ve starting plenty of projects and websites that didn’t work out for me in the long run, and I have friends that have done the same.

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