I really love today’s guest post by Clayton because it talks about a real obstacle that many Internet marketers have…
…Getting your audience engaged enough to take action on your offers.
Today, Clayton provides an in-depth explanation for why your audience might be unresponsive and three simple ways to fix it.
I noticed the trouble started when I sent the first “broadcast” message.
I had worked for about 6 months to build up my little email list in my new niche business (after shifting from several niche mini-sites to one authority niche site).
I had 2500 people on my list. Not huge, but not tiny either.
I was finally ready to launch my first product after doing nothing but affiliate offers for over two years.
The response rate from my first message was dismal. Only 16% of my list even opened the email and 5.3% clicked through.
That means that only about 130 people even saw the offer.
Clearly this launch wasn’t going to go quite as well as I had hoped.
All those months of making the product, planning the launch, writing copy… and only 130 people even saw the offer.